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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Social Q&A Minoxidil Subscription
Brand
Sons
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We'd like a social media video where it looks like you're answering one of your follower's questions using a reply box

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Minoxidil spray, over-the-counter spray to prevent hairloss https://sons.co.uk/products/minoxidil 

Main Concept
Script/Description of Scenes

Opening: I keep getting this kind of question (question visible on screen) - “How do you maintain your healthy-looking hair?” so let me tell you

Shot: Talking to camera like example below

Action: I used to worry a lot about losing my hair. But then I found Sons' Minoxidil spray. It’s been a game-changer for me. Minoxidil spray helps revitalize shrunken hair follicles by increasing blood and oxygen to the scalp, promoting hair growth and a healthier hair appearance. I’ve been using it for 6 months now, and I’ve seen significant improvements in my hair health.

Shot: Looking at hair worried in the mirror. Montage of using Sons Minoxidil spray with the applicator on in the bathroom to show it’s a morning routine.

Process: Getting started with Sons' Minoxidil spray is super straightforward. You just go to their website and choose a plan which suits you. The best part? The subscription is flexible, so you can change or cancel it whenever you need! Being subscribed means I never run out and can stay consistent with my routine, which is key for seeing results. Plus, it gets delivered straight to my door, so I don’t have to worry about running out.

Shot: Screen recording showing the Son’s website and adding Minoxidil spray 6 months to cart. Receiving the parcel in the post to their door. Unboxing the Minoxidil spray and setting up the applicator nozzle in the bathroom.

Ending: Consistency is key, and with Sons' Minoxidil spray and their hassle-free subscription, I'm always covered.

Shot: Confidently running fingers through thicker hair in front of a mirror.

CTA: Head over to Sons, get your Minoxidil spray, and start your journey to healthier hair today!

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Sons
Pronunciation
Social Media
Category
Health/Wellness
About

Sons co-founders Will and Adrian became increasingly aware that losing their hair was a possibility. Not ready for the number one all over, they looked for solutions but were left confused and frustrated.

 

Over a pint, they realised – with Adrian’s background in clinical research and Will’s in all things business – that they had the right experience to start a company that helps men understand the facts about their health, and motivates them to be more proactive in tackling their problems.

 

We’re bringing men’s health and well-being into the 21st Century. Less stigma, clearer information, more convenience, better results.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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Submitted on:
July 30, 2024
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In Quality Check
Quality Checked
Usage Rights Consented
Submitted on:
July 30, 2024
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In Quality Check
Quality Checked
Usage Rights Consented

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