OGT fits into my busy lifestyle
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Please don’t apply if you’re allergic to nuts, gluten or dairy – see full nutrition info here https://weareogt.com/collections/our-flavours
Thumbnail must either be you holding a bar or the box with your face in please.
We want to show the convenience of wrapper free snacks. OGT is the perfect on the go snack for someone with a busy lifestyle, just pop one in your lunchbox, take it out when you need a boost with no need to search for a bin or take home any sticky wrappers.
.svg)
.svg)
One Good Thing bars are oat based snacks that come in either a snack or a protein range. A bit like Nakd bars – but the difference is, they’re actually naked. They are the world’s first wrapper-free snack and protein bars with a 100% natural, edible coating. So a little bit like an apple, you just pick them up, give them a quick rinse if you wanted to, and eat them. The coating works exactly like a plastic wrapper, keeping the bars tasty and fresh inside. They’re full of flavour and an easy (and tasty) swap to help reduce your plastic waste and impact on the planet.
We sell them through our website weareogt.com direct to customer. You can order a one off box or subscribe and save 30%.
Script base:
Happy for you to tailor the script to what feels natural, but essentially:
[Scene: showing the box of snack and protein bars, picking a flavour, pop it into your lunchbox for you day out. Taking it out (can rinse it, but only if needed!) and having a bite]
“I’m always on the go and I have finally found the perfect snack that fits into my busy lifestyle, and also helps me do a little better for the planet”.
“Meet One Good Thing, these are wrapper free snack and protein bars with a 100% natural edible beeswax coating. I just pop one in my lunchbox in the morning and head out for the day.”
“I usually get a bit peckish mid-morning [bites in], mmm so good. But the best part is, there is no need to find a bin (why is there never one when I need it!), or any sticky crumby wrapper to take home. OGT also helps me to reduce my plastic waste, win, win!”
“There are 14 flavours, all around 150 calories, giving me that much-needed boost to fuel my busy lifestyle. So convenient, yet soo tasty”
CTA at the end “To get yours, head to weareogt.com and subscribe to get 30% off”.
Key messages for the bars:
- Sustainable – helps you reduce your plastic waste. No plastic wrapper, tackling the plastic waste issue at the root cause – plastic!
- Covered in a 100% edible, natural coating made mostly out of beeswax that protects the bars like a plastic wrapper would, keeping them fresh and tasty.
- Hygienic - Just like an apple, wash, and eat.
- No need for a bin – just take them, eat them, no rubbish to hold on to!
- All 100% natural ingredients with no artificial flavours or preservatives
- Come in one 100% recyclable box
- Comes in 14 different flavours, a snack range and a protein range
- Tasty/lots of flavour
- All around 150 calories or less.
DO
Please film in natural bright light
Add engaging captions to your video! remember to submit the version with and without!
Keep it lively and energetic - we want to encourage the audience!
Shoot high-res
DON'T
Don't sound like you're reading off a script
Don't film via TikTok app. MUST use CapCut or similar.
No blurry footage, not being able to see the product or you clearly
.svg)
One Good Thing is home to the world’s first wrapper-free snack and protein bars. Yep, that’s right – no wrapper. Think of them just like an apple – you simply rinse (if you want to!) and eat. Instead of a traditional plastic wrapper, our oaty snack bars are covered in a 100% natural, edible coating, made mostly out of beeswax. This special coating protects your bars, keeping them tasty and fresh.
Why bother making such a weird little bar, we hear you say…Well, we’re huge fans of the planet. In fact, we’d say we’re pretty reliant on it and we’d like it to stay! But having big dreams of saving the planet can feel a little daunting, and some people don’t know where to start. That’s why One Good Thing was created, to make it easy to do just One Good Thing to help reduce our impact on the planet, by swapping out your not-so-naked bar for an OGT bar.
Our competitors are Nakd, Graze, Eat Natural, Deliciously Ella, Alpen, Trek, Tribe.
In terms of content, we like to look at the meta ad library of Dash Drinks/Dash Water, Smol, Surreal Cereal, Huel, Zoe, Rheal.
We write how we speak – casual, optimistic, humorous. Whilst we have big dreams, we’re humble and realise that our OGT bars aren’t the solution to saving the planet. They are simply One Good Thing to help reduce plastic waste. Our brand is all about the positivity effect – doing something good, feels good and encourages others to do something good, too!
Our competitors are Nakd, Graze, Eat Natural, Deliciously Ella, Alpen, Trek, Tribe.
In terms of content, we like to look at the meta ad library of Dash Drinks/Dash Water, Smol, Surreal Cereal, Huel, Zoe, Rheal.
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.