Diet Meal Replacement Bundle
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
For this video, the objective is conversions and will be used for ads across our social channels. The video should showcase a product demonstration to catch the audience's attention and improve ads performance.
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Create a script that is natural and authentic to you!
Hook - Did you know you can still satisfy your cravings and hit your daily nutrient and protein goals whilst losing weight?
Voiceover and Video Text Suggestions:
Did you know you can still satisfy your cravings and hit your daily nutrient and protein goals whilst losing weight? The Diet Meal Replacement Shakes Bundle from Protein Works comes in an array of delicious flavours for you to try, and is only 250 calories per serving. It’s the perfect substitute for sweet treats, as they’re low in sugar and high in protein, but taste fantastic, and keep you fuller for longer to help with weight loss. The shakes stop me from snacking, and as I’m always on-the-go, they’re super easy as a meal replacement, but are still packed full of nutrients and protein. I can’t believe how good they taste; especially when I’m trying to lose weight, so indulgent and creamy, but completely guilt-free! In the bundle, you get 42 meals and a free shaker. Order yours today and find a flavour you enjoy, just in time for Summer.
CTA - Order yours today and find a flavour you enjoy, just in time for Summer.
Additional Info
Key Creative Elements
- Product Features: The video should highlight the features of the product; it’s made with only the very finest, purest and most nutritious ingredients. Its unique recipe is made from real food ingredients to create a range of delicious flavours and smooth texture. Your Diet Meal Replacement shake can be taken any time of the day, fitting into any daily schedule or diet plan. That said, for a lot of people, it's a logical nutritional choice to start their day with a Diet Meal Replacement shake, providing fuel for the day ahead.
- Product Demonstration: The video should demonstrate the product’s benefits by mentioning that it is low in sugar, and high in protein, and available in six different, delicious, flavours. The demonstration is meant to show the product's effectiveness and value to the target audience, such as, you’ll receive 42 nutritionally complete 250 calorie meals, which is a great way to control your calorie intake as you stay fuller for longer.
- Highlight Selling Points: The video should highlight several selling points of the product such as; easy to make if you’re on-the-go, limits snacking as you stay fuller for longer, packed full of nutrients and high in protein. The Diet Meal Replacement Bundle also comes with a free shaker.
What you get:
- 42 nutritionally complete 250 calorie meals
- Choose from a variety of flavours
- Free Shaker
USPs:
- Nutritionally complete meal
- Low in sugar
- Up to 20g Protein
- Helps to fuel your weight loss journey
- Made with cutting-edge ingredients
- You stay fuller for longer
- Controls your calorie intake
- Choose from six delicious flavours
Instructions:
- Add 2 scoops (70g) of Diet Meal Replacement
- Add to 350 ml of chilled water in a Protein Works shaker
- Shake well for 10 seconds, consume and enjoy
We’re super excited to work with new Creators and to see what you come up with!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition:
Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.
Innovating fast and with purpose to ensure we are constantly refining our service and product offering
Caring for our customers by offering world-class service
Target audience:
People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.
Who are your main competitors or any other brands you look at for inspiration?
Professional but friendly and approachable.
Who are your main competitors or any other brands you look at for inspiration?
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