This project requires a physical product
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Track Shipment
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Edit Address
Thank you! Your submission has been received!
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Project Summary

Project Name
smol - laundry performance proof video UGC
Brand
Smol
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Face to camera laundry capsule performance proof video, if possible for the creator to showcase children or sportwear.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

smol make household cleaning products that are better for the planet. we use no single use plastic, fewer chemicals, never test on animals and we're priced similarly, if not better than traditional supermarket brands. Our product range includes: laundry capsules + laundry liquid, dishwasher tablets, washing up liquid, surface cleaning spray among others. We make it super easy to try our product by offering free trials on most of them - so you can try before you buy. Always include free trials in the call to action *where relevant.

Product page link - https://smolproducts.com/pages/laundry 

Main Concept
Script/Description of Scenes

Please create a script that is natural and authentic to you - Make sure to include the essential elements mentioned below and share your script/storyboard ahead of filming :)

Refer to the product section for key USPs and pick what resonates with you!

  • Show a before / after wash focussing on a real life stain - remember to smell the clothes
  • Comes through the letterbox when I need it so I never run out.
  • You can try for free today
Additional information

Please read the following carefully (these are also the most common revisions):

  • always write smol in lower case (smol not Smol)

  • please open the product packs according to the instructions

  • if using a product that comes with a free trial (laundry capsules or multipurpose spray, please add a text caption whenever you mention the free trial that says '+ p&p')

  • please highlight the offers: free trials for laundry and multipurpose, £2 for the washing up liquid starter pack

  • if referring to the eco benefits of the products, please use the words ' better for the planet' instead of 'eco' or 'eco-friendly'

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Smol
Pronunciation
Social Media
Category
Home and Living
About

We make household cleaning products that are better for the planet. Whether that's laundry detergent, dishwasher tabs, surface cleaning sprays, we've developed products that are 100% plastic-free and with fewer chemicals. All this without sacrificing cleaning performance.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

Your uploads

Submitted on:
July 16, 2024
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In Quality Check
Quality Checked
Usage Rights Consented
Submitted on:
July 15, 2024
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In Quality Check
Quality Checked
Usage Rights Consented

Upload new content

When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.

Please note: It may take up to 10 min until your assets are shown here.
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