Color Home, Color Sensation Male Greys
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Split-screen style video. In the corner, an older man speaks directly to the camera and green-screened behind are related still images or video clips: photos of his younger self; exploring Color Home; product unboxing; application, and finally results (same colour, no grey roots). Focus is on the Color Home application’s highlighted features within this brief (making sure to point our ease of use):
.svg)
.svg)
Garnier Color Sensation - shade options available in G folder link provided. If selected, please let us know you preference asap.
INSPO VIDEOS (explained)
- Overall Style
- Briefing Folder (Please review all notes thoroughly before applying, and let us know if you have any questions or concerns.)
PERSONALITY: Wants to cover greys without huge visible change
HOOK: “Shaving off a few years by removing my greys”
SCRIPT/KEY SCENES:
- Speaking to camera in the corner. Vintage photos. Appreciates his grey hairs, but it’s fun to sometimes relive his days of youth.
- Mobile recording green screened as background (creator overlaid in corner) of Color Home - focusing on the try on and shop room and Expert Tips on covering greys (kitchen). This section should be at least ⅓ to ½ of the entire video length (making sure to point out the tool’s ease of use, user-friendliness, and crediting Color Home for making their hair colour journey hassle-free)
- Unboxing
- Application. Walking us through the process.
- Final results. Full screen look at his dyed hair
CTA: Explore Color Home
-- DURATION: no longer than 90 seconds, ideally around the 60 second mark
Must be male with brown hair and visible greys
Alternative format to view brief, hair dye notes, overall do's/don'ts, and general notes (including TOV, styling, and edit notes) are included in the google folder linked. Please review all notes thoroughly before applying, and let us know if you have any questions or concerns.
We will put you in touch with hair colour experts to aid and support you if any issues or questions might come up during the actual hair dye process.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
.svg)
A creative partner to Europe’s leading challengers, scaleups and major brands.
Making high-impact strategies, evocative brand identities, unmissable campaigns and cut-through content.
Shaping perceptions, decisions and behaviour for people and brands who want to do more than just move the needle.
It’s a slingshot state of mind.
Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.