‘Five Reasons Why’ Video - Q+A Squalane SPF 50
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
A video showing application of our new Squalane SPF 50 Hydrating Sunscreen, highlighting why the product is perfect for dry skin that is prone to sensitivity and the five reasons you should try it.
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https://www.qandaskin.com/
Squalane SPF 50 Hydrating Daily Sunscreen. This fast-absorbing, non-sticky daily sunscreen works to protect against the damaging effects of the sun while nourishing dry, sensitive skin. Infused with natural Squalane and softening Meadowfoam Oil, this hybrid mineral formula not only offers broad-spectrum protection against UVA and UVB rays but also
intensely moisturises lacklustre skin for a velvety soft complexion. When absorbed, expect minimal white cast and a protected, hydrated and calm complexion.
This formula is 95% natural, vegan-friendly, cruelty-free and dermatologically tested.
Hook: Five reasons you need to try Q+A’s Squalane Hydrating Sunscreen!
Content: Application video that clearly shoes the texture, application
and packaging of product, with corresponding voiceover. Can show ‘unboxing’ of the product to start the video.
Voice Over:
- ‘Here are five reasons why you need to try this Q+A’s Squalane Sunscreen!’
- 'Number one, it’s an ingredient-led sunscreen, so not only are you getting UV protection but the added
benefits of Squalane too. Squalane is the perfect ingredient for dry skin as it locks in moisture.’
- ‘Number two, it has factor 50 protection, with Broad Spectrum UVA and UVB. UVA helps to protect
your skin from visible sun damage, and UVB helps to protect your skin from burning!’
‘Number three, the mineral-hybrid formula is lightweight but ultra-moisturising. Look how quickly it absorbs into my skin!’
‘Number four, it’s fragrance-free.This is perfect for dry skin which can be prone to sensitivity.’
‘Number five, This formula is 95% natural, which is definitely the highest percentage of natural ingredients in an
SPF that I’ve come across. It’s vegan-friendly too.’
End video with your face to emphasise the natural glow and lack of white cast this product leaves on your skin.
Key Messaging:
- SPF 50 protection
- Perfect for dry and dehydrated skin
- Broad spectrum protection (UVA UVB SPF 50)
- Absorbs into skin leaving minimal/no white-cast
- Non-greasy and lightweight
- Delivers the same moisturisation you’d expect from your daily moisturiser
Niacinamide pronounciation: nigh-a-sin-a-mide - Nigh as in short for night! For additional help, if you are to pop the word Niacinamide into google translate to read out loud, this is the correct pronunciation.
Video Requirements:
- Brand name is pronounced ‘Q and A’
- Film in bright, natural lighting
- Film in a home setting, ie bathroom, bedroom or other clean space.
- Shoot in high resolution for enhanced video quality
- Film on camera app (on mobile device)
- Video must clearly show application to face
- Script can be adapted to suit tone of voice of creator, as long as key messaging is covered
Creator Requirements:
- Skin Type: Dry, sensitive, prone to redness
- Ethnicity: any
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Ellipsis Brands is a beauty brand incubator inspired to deliver meaning and relevance to an ever-changing market. Our ambitious and creative nature, combined with a unique vertically integrated business model, allows us to deliver innovative brand creation.
Brands in our portfolio include ingredient-led skincare brand Q+A and men's grooming brand Percy Nobleman.
In a friendly tone of voice, but delivering educational content to our audience.
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