Daye - Tampons - Sustainability Focus
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like to create a bank of videos using creator content that shines a light on some key Daye tampon USPs - Extract infused / Sustainability.
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About Daye
Daye is a female-founded gynaecological health startup and is fast becoming the leading destination in menstrual and pain management, vaginal health, and hormonal awareness. On a mission to close the gender gap in medical research and innovation, Daye intends to ‘put your gynae health back in your own hands’ by pioneering gynocentric research and creating revolutionary products and services for period pain, menstrual care and at-home testing for STIs, HPV and vaginal infections.
Product - CBD infused Tampons
Page URL: https://yourdaye.com/products/tampons
Extract infused
Daye's extract infused tampons are clinically validated for both safety and efficacy, harnessing the power of CBD where you need it, when you need it. And no, they won't get you high!
Absorbency
Daye’s tampon is the most absorbent organic tampon on the market today.
Sustainability
Daye tampon are 100% plastic free. Our tampons are made from 100% organic certified cotton fibres which contain no micro plastics. The tampon is housed in a sugar-cane bio based applicator and our wrappers are made from recycled wood pup, meaning that they are completely flushable.
Sanitised to prevent TSS
Our proprietary gamma-ray sterilisation process kills Staph. aureus, the bacteria that cause toxic shock syndrome (TSS).
Hook: Hook - DID YOU KNOW
'Did you know that menstrual products generate over 200,000 tonnes of waste per year?'
It’s time for a change, don’t you think? |
Script: Talking directly to the camera, with ‘clean’ aesthetics
The background should be plain but include plants or neutral colours
Speak in an entertaining and upbeat way, but also keep the natural tune
(Hold the tampons when talking about them, unbox, open tampons and show all the packaging. Present the pouch and tampon tin.)
“I want to introduce you to Daye, a gynae health company on a mission to end period waste with their plastic free, compostable period care.
Their tampons and pads are fully sustainable and made from 100% organic fibers.
(Change focus to tampon wrapper dissolving in a glass of water)
The tampons are housed in a bio based sugarcane applicators, while wrapped in a flushable packaging made from recycled wood pulp.
Wow, look how quickly the wrapper dissolves!
Daye is certified B Corp meaning they hold themselves to the highest of sustainability standards. Their tampons are also completely toxin-free (unlike many other tampon brands which contain microplastics and pathogens 🤢) this means that their tampons significantly reduce the risk of TSS and don’t mess with my hormones. I’m so thankful for companies like Daye who are changing women's menstrual care for the better. |
CTA: CTA: Join the Daye period care revolution
To add to the credibility of this testimonial we would love to find creators interested in gynae health and period care. Our product adds value to the life of people having painful periods so we are excited to see their feedback on the product and them vouching for it.
We want to alert you that we are very restricted with the messaging we can promote, thus we hope that the creator choosing this project would stick to the script in this brief as we can not mention CBD and we can not make any pain relief claims.
Links:
- https://ucarecdn.com/1cca994f-97c6-4329-9c63-9a98cb7db2fa/#t=0.1
- https://ucarecdn.com/1f08727b-d1ed-4443-a9b4-ca1c81b38d45/#t=0.1
DO
- please film in natural bright light
- Add engaging captions to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- don't sound like you're reading off a script
- don't film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
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IT'S A NEW DAYE IN GYNAE HEALTH
From the beginning of time, women and people assigned female at birth have been sidelined from medical research, turned away from doctors, taught to believe pain is just something to put up with. And frankly, we’re over it.
At Daye, our pain tolerance is 0. We’re on a mission to eliminate the gender gap that keeps so many female health issues in the dark. From our world’s-first Period Pain Clinic to ProViotics, Diagnostic and CBD-Coated Tampons, we’re raising the bar for vaginal and reproductive healthcare.
https://www.evvy.com/
https://www.itsaugust.co/
https://www.foriawellness.com/
Daye is...
CULTURALLY-AWARE
GRACIOUS
WITTY
INTELLIGENT, KNOWLEDGEABLE
FEARLESS
https://www.evvy.com/
https://www.itsaugust.co/
https://www.foriawellness.com/
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