A ‘life hack’ - style video showing how to make life easier with Brother's P-Touch.
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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
Project Name
A ‘life hack’ - style video showing how to make life easier with Brother's P-Touch.
Brand
Dinosaur
Brand
Brother
Website
https://www.brother.co.uk/Compensation for this project
$130
Duration
Up to 15 seconds
Format
Physical product
Yes
The Brief
Description
ASMR elements with label peeling/sticking, P-touch buttons, printing noises.
NO VOICEOVER - just on-screen text and music
# Variations
Additional Variations
Inspiration
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
The P-Touch labeller and labels
Main Concept
Script/Description of Scenes
These are ideas, please do exercise your own creative flair:
VIDEO 1
Introduction
- Visuals: A shot of a cluttered home office desk.
- Text Overlay: "Making WFH Easier in 3 Steps with P-Touch"
Step 1: Labelling Cables
- Visuals: Creator untangles some cables and uses the P-Touch to print labels like "Laptop", "Phone Charger", and "Monitor". Close-ups of the label maker printing and the satisfying peel-off sound.
- Text Overlay: "Step 1: Organise Your Cables"
Step 2: Filing System
- Visuals: Creator opens a drawer filled with unmarked files. She prints labels for each file, such as "Invoices", "Receipts", "Contracts". Close-ups of her sticking the labels onto file folders.
- Text Overlay: "Step 2: Create a Filing System"
Step 3: Desktop Organization
- Visuals: Creator prints labels for items on her desk like "Pens", "Notebooks", and "Stapler". Close-up shots of her neatly placing labelled containers on her desk.
- Text Overlay: "Step 3: Organise Your Desk"
Conclusion
- Visuals: A final wide shot of Creator's now organised and neat desk. She smiles and continues working.
Key Elements:
• ASMR sounds (printing, peeling, sticking)
• Relaxing background music
• Clear and concise text overlays
VIDEO 2
Introduction
- Visuals: A shot of Creator's cluttered home office desk.
- Text Overlay: "Making WFH Easier in 3 Steps with P-Touch"
Step 1: Labelling Cables
- Visuals: Creator untangles some cables and uses the P-Touch to print labels like "Laptop", "Phone Charger", and "Monitor". Close-ups of the label maker printing and the satisfying peel-off sound.
- Text Overlay: "Step 1: Organise Your Cables"
Step 2: Filing System
- Visuals: Creator opens a drawer filled with unmarked files. She prints labels for each file, such as "Invoices", "Receipts", "Contracts". Close-ups of her sticking the labels onto file folders.
- Text Overlay: "Step 2: Create a Filing System"
Step 3: Desktop Organization
- Visuals: Creator prints labels for items on her desk like "Pens", "Notebooks", and "Stapler". Close-up shots of her neatly placing labelled containers on her desk.
- Text Overlay: "Step 3: Organise Your Desk"
Conclusion
- Visuals: A final wide shot of Creator's now organised and neat desk. She smiles and continues working.
Key Elements:
• ASMR sounds (printing, peeling, sticking)
• Relaxing background music
• Clear and concise text overlays
Additional information
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
Video 2 - similar videos with some different clips.
3rd Variation
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About the client
Name
Dinosaur
Pronunciation
Dye-no-sore
Website
www.dinosaur.co.ukSocial Media
Category
Marketing agency
About
A brand communications and creative agency in Manchester. Delivering data-led and emotionally-driven thinking that fuels growth
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Brother
Website
https://www.brother.co.uk/Social Media
Category
Home and Living
About
The Brother Group's mission is to place our customers first everywhere, every time, and provide them with superior value, by quickly creating and delivering high-quality products and services.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Submitted on:
August 1, 2024
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August 1, 2024
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August 1, 2024
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Please note: It may take up to 10 min until your assets are shown here.
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