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Key Messaging: 

• Simple 4-step skincare regime 
• Easy to read product checklists to clearly see skin types and benefits 
• Ingredient-led, natural and vegan-friendly formulas  
• Perfect for all skin-types 
• Products provide hydrating and brightening benefits for skin  

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Script: 

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Scene 1 – Hold up 4 products to camera, in front of body, as shown in inspiration video.  

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Script 1 – ‘I discovered the perfect four step routine to achieve a brighter and hydrated complexion, and it’s super affordable!’ 

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Scene 2 – Use the Hyaluronic Acid product first. Show the front of the packaging to the camera, capture the product being squeezed from the tube into your hand, then applied to your face, rubbed in as you would usually use a cleanser and washed off your face.  

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 Script 2 – ‘First up, I’m cleansing with the Q+A Hyaluronic Acid Hydrating Cleanser. It’s super gentle and will help to wash away dirt and impurities. My skin feels super soft, refreshed and hydrated after cleansing with this product.’ 

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Scene 3 – Gently pat the skin dry, then hold up the front of the Niacinamide Toner bottle to the camera. Show the product drip from bottle into your hand, press hands together to transfer product on to both palms, then press in all over your face. Only use 3-4 drops of product.  

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 Script 3 – ‘Once my skin is dry, I follow with the Niacinamide Daily Toner. You don’t need to use a cotton pad, you can just pat the toner into your skin with the palms of your hands. Niacinamide helps to calm any uneven skin tone, and target any blackheads or blemishes’ 

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Scene 4 – Show the front of the Vitamin C Serum bottle to the camera. Then pump 2 pumps of product into your hand and apply to face, rub the product in until fully absorbed, making sure to show it rubbed in all over your face. 

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Script 4 – ‘Give the toner a few minutes to absorb and then apply the Vitamin C Brightening Serum. I love this serum because it’s lightweight but still provides a lot of hydration. Because it’s packed with antioxidants, it will give your skin such a healthy glow!’ 

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Scene 5 – Show the front of the SPF bottle to the camera. Pump 3 pumps of product onto your hand/finger, then distribute across your face, a swatch on both cheeks, forehead and chin, then rub in until fully absorbed.  

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Script 5 – ‘You should always finish with the Peptide Anti-Ageing SPF 50. This featherlight formulas is so breathable and has Factor 50 protection. It’s so hydrating and works perfectly under makeup, or on its own. Look at how quickly it absorbs!’  

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Scene 6 – Show the side of the box for one of the product to show the skincare checklist. Maybe run finger along this to clearly show it. Then do the same for at least one of the other products, but with the checklist sticker on the product itself.  

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Script 6 – ‘If you’re still not convinced this routine is right for you, take a look at the Skin Type Checklist on the product. It’s such an easy way to work out if this routine is right for your skin without having to scan through a long list of ingredients. That’s another reason why I love these products – they make skincare so simple!’ 

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Scene 7 – A short clip showing your skin off, looking healthy and glowing with the full regime applied. A clip holding all 4 products again, looking happy with the results of the products. (Please ensure this is a different clip to the intro one of holding up the products.)