Fitness Enthusiast Content - "Prep Less, Do More"
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We are encouraging people to 'Prep Less, Do More' in 2024. For this project we're targeting a fitness enthusiast persona and want to show how using prep can help them do more . More information on the target audience can be found below:
Age: 20-30
Income: Mid-High
Active Level: 3-4 days/week
Audience Bio:
Meet the dynamic 20-30 age group, juggling a bustling lifestyle while prioritizing mind and body wellness. They're on a health journey, valuing a healthy diet as a crucial part of their fitness routine. From fitness enthusiasts to beginners, mental health holds as much importance as physical health. They're keen on value without compromising quality—focused on pounds but not at the expense of nutrients.
APPLICATION TIP: Pitch your concept / video idea :)
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Prep Kitchen provides delicious healthy pre-prepared meals designed to make you feel great. Define your goal (Muscle gain or weight loss and then balanced of lower carb) and choose meals from our biweekly rotating menu.
Our chefs freshly prepare your dishes to restaurant quality with macro precision, then they’re delivered chilled to your door by our courier
Enjoy delicious healthy food without the effort of cooking to keep you on track. No excuses!
Customers receive their weekly delivery on a Sunday
Please create a script that is natural and authentic to you!
The typical 'recipe' for successful content follows this format:
- An indication of the commitment they have to a healthy lifestyle (returning from a gym, working out or attending a fitness session)
- A voiceover of the importance of balancing healthy eating witht heir fitness goals
- a reference to lack of time they have to prepare healthy food which hits their nutritional goals as well
- Explains how Prep Kitchen can fill that gap for them in terms of time saving and knowledge whilst being delicious to eat!
CTA: Let Prep Kitchen help you prep less, do more in 2024.
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For the talking points, please consider the following! (but make it your own)
Audience Pain Points:
- Their fitness journey can be confusing and complex
- They Can be swayed by diet and fitness trends.
- They are keen to educate themselves but can find too much information (‘noise’) overwhelming
- Not sure who to trust
Solutions:
Convenience: Prep Kitchen offers meals that are convenient, nutritious, and perfectly balanced. More time for workouts, less time in the kitchen.
Education: In a world filled with fitness noise, PK delivers simple, accessible, science-led facts. No confusion, just clarity.
Trust and Innovation: As an innovative brand, PK is a reliable leader in the fitness industry. They're not just following trends; they're setting them.
Tone of Voice:
Stay true to our brand values—Relaxed, Straightforward, Approachable, and Inclusive. Keep the tone positive, friendly, and welcoming. We're not just selling meals; we're fostering a community.
Key Message:
Prep Kitchen is your companion in the health journey. Trust us for convenient, science-backed solutions that simplify your fitness lifestyle.
Remember, we're disruptors making wellness accessible, and our audience should feel valued and understood in every piece of content. Let's make them excited about their fitness journey with Prep Kitchen! 🚀🍲
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
- super apetising food shots!
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Prep Kitchen is an online meal prep delivery service focused on offering flavoursome, macro-controlled dishes at affordable prices.
Why Prep Kitchen?
There are a lot of meal prep companies out there, but we are confident that we offer our customers the healthiest, highest quality choices at the most affordable prices.
Easy and convenient
With free delivery, our meals are delivered straight to your door. They’re ready in just three minutes, with no fuss and no washing up! You can also freeze them and cook them straight from the freezer. Easy.
Science-led and balanced for your needs
We offer both Fat Loss and Weight Gain meal plans, each available with a low-carbohydrate version. Each meal is high in protein and perfectly balanced to support your health and fitness goals. Find out which plan is right for you [this could be another landing page]
Created by Michelin-trained chefs
We believe that healthy food should still taste delicious! That’s why our hand-prepared meals are designed by a team of Michelin-trained chefs, who create innovative and exciting recipes each week to surprise and delight our customers. See what’s on this week’s menu
Trustworthy and ethical
We’re a brand you can trust. We feel proud to have created an inclusive community where all of our customers, employees, and partners feel welcome, heard, and respected.
We’re completely transparent and honest about our ingredients and processes, and are committed to minimising waste and our impact on the environment.
Read more about this on our Sustainability page
Our Brand Values:
Convenience: We want to make it easy for our customers to eat a healthy diet and achieve their fitness goals, without compromising on quality or taste.
Community: We value diversity, and strive to create a culture where all of our customers, employees, and partners feel welcome, heard, and respected
Innovators: We are constantly evolving to create a dynamic, science-led operation which looks for solutions not problems, and is not afraid to take risks. We celebrate our achievements, but see any failures as an opportunity to improve our products and service.
Disruptors: We are positive motivators who don’t take ourselves too seriously. We are proud to be industry leaders, and key movers and shakers who challenge accepted norms to find new and exciting ways to surprise and delight our customers.
Trustworthy: We are a reliable and ethical company that is transparent and honest about our ingredients, processes, and benefits. We truly believe that we offer the best, science-led products for our customers, and want to build a loyal customer base that completely trusts our brand to support their goals.
Relaxed - We don’t take ourselves too seriously, and want to communicate in an informal way that appeals to a broad range of people. However, we still want to appear credible, so all comms should be well-written and grammatically correct, without too much use of jargon and slang. ‘Relaxed ' doesn't mean slow and ambling - we’re a dynamic, exciting company
Straightforward - Our communications should be direct and easy-to understand, but still credible and authoritative. We should use accessible language, credible, science-led information, and convey facts in easy-to-understand terms, rather than long-winded paragraphs full of jargon.
Approachable - The fitness world can feel unapproachable, especially for beginners. We want to communicate in a way that does not alienate any customer, and makes them feel welcome. Avoid jargon, be positive, friendly, and never judgmental. Find ways of making a connection with the reader’s life, ask questions, refer to shared experiences etc.
Inclusive - We want to communicate in a way that doesn’t offend anyone, and makes customers, partners, and employees feel valued and respected. Our tone should feel welcoming to people of all ages, genders, sexual orientations, backgrounds, races, religions, cultures, fitness and ability levels.
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