HomeCooks Takeaway Replacement UGC
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Project Summary
The Brief
The goal of this video ad is to persuade takeaway users to switch from takeaways to HomeCooks meals.
The content creator can talk about their pain points that they have been eating too many takeaways, and they want to cut down costs on takeaways as well as eating healthier. And how they discovered HomeCooks and solved this problem.
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About HomeCooks
HomeCooks is a marketplace where food lovers can order quality ready-to-eat meals from independent chefs. It all began as a local Facebook group in London, where we brought together independent chefs and food lovers. With an overwhelming response, we grew to 30,000 members in months. Now, we deliver chef-prepared meals that combine quality, affordability, and the joy of human connection nationwide.
Website: https://home-cooks.co.uk/
Instagram: https://www.instagram.com/homecooks.uk/
Tiktok: https://www.tiktok.com/@homecooks.uk
Overview:
We ideally would like our UGC creator to use the PAS Framework when creating the story (Problem - Agitate - Solution).
The creator doesn’t have to include all of the key points in the video because we don’t want to overload our viewers with information but the starred points are the most important ones.
We want these key points to be conversational and not sound like it’s being read. We want our customers to see how HomeCooks helped this creator with solving her problem.
Throughout the video, we would like to see our creator talk in front of the camera and record voiceover to play in the background when she’s showing the action shots (like unboxing, putting the meal in the microwave, plating it, eating, and enjoying the food)
Key points:
Start with the Problem:
- Address the pain points of consuming too many takeaways
- Mention the desire to cut down costs on takeaways and eat healthier.
Agitate the Problem:
- Emphasize the challenges faced with traditional takeaways.
- Highlight the drawbacks of unhealthy and costly takeaway options.
Introduce the Solution (HomeCooks):
- ⭐ HomeCooks meals are made by independent chefs.
- There are over 50 chefs’ meals to choose from.
- It’s like a takeaway, but cheaper and healthier.
- ⭐ HomeCooks meals are only half of the price of takeaways.
- The meals are very tasty, and a lot of the dishes are even better than takeaways.
- ⭐ There are over 20 cuisine types, including popular takeaway choices like curry, BBQ, pizza and pasta but also has a lot of unique dishes like tagine, chilli, cottage pies, bao buns and even Indonesian rendang.
- Since I started using HomeCooks, my spending on Takeaways has significantly reduced. I saved £x last month just by switching over to HomeCooks.
- You can order HomeCooks meals directly to your doorstep. Stock up your HomeCooks meals in the freezer.
- Simply reheat in the microwave or oven, the meals will be ready to eat in just 10 minutes.
- Whether you live in the city or somewhere rural, HomeCooks delivers nationwide.
Call to Action:
- ⭐ If you order now, you can get 20% off your first order, plus 10% off the next two orders.
⭐ - KEY points. Must mention.
Do’s
- Product hero shots showing off our brand
- Good lighting is very important when it comes to creating high-quality content
- Using clean surfaces and backgrounds while creating content
- Unboxing our food box and showing how it’s packaged
- Plating up the food in an appetising way
- Feel free to add in some sides, garnishes and salads to make it more colourful.
- Show how easy it is to reheat the meals and that it requires no actual cooking.
- Talk about the key points that make us unique while showcasing our HomeCooks meals.
- Can have a clear call to action at the end of the video encouraging your followers to use your code and visit our page.
- Tone of voice: casual, friendly and warm
- Add engaging subtitles to your video! Remember to submit the version with and without!
Don’ts
- Please don’t share anything that doesn’t look appetising on camera.
- Try not to share the food in containers when they are frozen - If showing the food inside the container, please make sure it's heated up in order to show it in the best way as they will be delivered frozen.
- Please don’t use the following words in the video:
- Subscription - we are launching this as a membership so we won’t be calling it a subscription
- Frozen meal - our meals are a ready meal upgrade made by independent chefs and we don’t want customers to think that it’s just frozen food.
- Menu - there is a huge selection of dishes on the website and the concept is that you can add different dishes from different chefs into your basket.
- Fresh - our food is cooked fresh and then immediately frozen to keep the freshness in but we don’t want to misinform customers by calling it ‘fresh’
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HomeCooks is a marketplace where food lovers can order quality ready-to-eat meals from independent chefs. It all began as a local Facebook group in north London, where we brought together independent chefs and food lovers. With an overwhelming response, we grew to 30,000 members in months. Now, we deliver chef-prepared meals that combine quality, affordability, and the joy of human connection nationwide.
HomeCooks, with capital H and C, no gap between Home & Cooks
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