Pooch & Mutt Health & Digestion Meaty Treats
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective: Increase brand awareness, engagement, and sales of the new Pooch & Mutt Health & Digestion Meaty Treats
Messaging:
The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.
Tone and Style: Fun, informative, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.
Core Message: Our new Health & Digestion Meaty Treats are perfect for pooches with sensitive tummies or poultry allergies.
MUST CONFIRM STORYBOARD WITH US FIRST
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Health & Digestion Meaty Treats
Say Goodbye gas and imperfect poops! Let these bite-sized treats work their magic promoting good guts, digestion - and poo to be proud of.
If your pooch is a fan of our Health & Digestion range, then these on-the-go goodies are a dream addition to their daily diet.
They're grain-free, junk-free and are packed with ingredients to support troublesome tummies. They're also chicken-free, as chicken is a protein many pooches can be allergic to.
They contain Salmon - a highly digestible protein source to help support digestive and immune responses, Fennel which is a natural gas-reducing herb, and Algae which is a natural source of prebiotic fibre. They also include Fulvic Acid for absorption of nutrients, vitamins & minerals, and Probiotics for healthy gut flora - meaning your pooch's guts and digestion should be a vision of health.
It's time to make ghastly-smelling gas a thing of the past, with these delicious training treats.
Hooks (pick which one you want)
- I’ve finally found tasty treats for my dog with a chicken allergy!
- If your dog has a sensitive tummy, this is the perfect treat for them!
- Are your dogs treats causing their upset tummy? You need to try these…
- Got a pup with tummy troubles? These treats are a game changer!
- Looking for a treat that's gentle on your dog's tummy? Try these…
Concept idea: Show how the Pooch & Mutt Health & Digestion Meaty Treats are a fun and delicious treat for your dog to enjoy.
Shot ideas:
- Packaging Close-Up: Show the Pooch & Mutt Health & Digestion Meaty Treats packaging (front and back) including pointing out the ingredients on the back.
- Dog with Packaging: Show a dog excitedly reacting to the sight of the packaging, maybe even sniffing or pawing at it.
- Owner Giving Treat: A shot of the owner giving the treat to their dog
- Dog Eating Treat: A close-up of the dog enjoying the treat, with visible enjoyment (tail wagging, happy expressions).
- ASMR Treat Sounds: Capture the sounds of the treats being opened, the crunch, and the dog's happy eating sounds
- Dog Playing: Shots of the dog being playful and energetic after enjoying the treat, showing the positive effects.
- Owner Talking: A shot of the owner talking directly to the camera, sharing their positive experience with the treats and their benefits.
- Tummy Rubs: Show the owner giving their dog a belly rub, indicating comfort and contentment after eating the treat.
Product Highlight: The Pooch & Mutt Health & Digestion Meaty Treats should be clearly visible and central to the content. Highlight some of the product's benefits highlighted below (e.g.,) through visual or verbal cues in a natural, non-salesy manner. Please do not read the product benefits word for word, adapt them to feel natural in your voice over.
Digestive issues dogs face that could be mentioned: smelly poops, poor digestion (constipation, runny poos), bloating, food allergies / sensitivities (in particular poultry and grain allergies).
If you have previously created content for the Health & Digestion food, it would be great to include a clip or two on this and how it helped, and that you were excited for your dog to try these treats as a result. You could use/overlay clips from your original video to showcase this point.
Key Product Highlights for Health & Digestion Meaty Treats
- Made with tasty & highly digestible Salmon which is high in Omega 3, to support gut health
- & they don’t contain any chicken or grain, so great for dogs with allergies
- They are also packed with vitamins and minerals from Fennel which helps boost their immune system and naturally reduces gas (no more smelly poops!).
- Plus with Algae and added probiotics to support digestion and a healthy gut flora, these really are the perfect training reward or treat for pooches with sensitive tummies
- Suitable for all dogs over 12 weeks
We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!
Video editing requirements:
- Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
- Showcase a happy dog with movement and energy where possible.
- Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
- Voiceover/Text to speech to be very enthusiastic.
- Please film in natural light and in high-res and no blurry footage.
- Add engaging captions to your video and remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Please don't sound like you're reading off a script.
- When writing the brand name in captions use 'Pooch & Mutt'.
- Share your storyboard with Rachel prior to filming
- Please ensure music used in videos are cleared for commercial use
Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have. Please ensure we are told what breed of dog you have and we need to ensure that none of the dogs have a bark ecollar, docked tail or docked ears. E-mail dog photo to rachel@usetwirl.com if you haven't already.
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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