3-Step Starter Set Skin Routine
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
The content will be for ads. In an effort to generate more sales and traffic from social media, we want to create a video that speaks to the nature and core benefits of Aurelia.
For this specific creative we want to do a voice over Skin Care Rituals Approach.
Shooting Specifications:
- Camera Shots: Product, product in hand and face shots
- The product is for morning use, should be filmed in this lighting
- Please keep the background plain and simple to avoid distractions
- Add an additional 1-3 seconds at the start and end of all raw clips
- Please film in a quiet location (avoid fans/AC other loud devices in background)
- Do not add any filters or colour grading to submitted content
- Avoid any clothing with logos
- Target Demo: Women, 18+ that have experienced issues with skincare or finding their daily routine.
Please note regarding inspiration example: Great example of a clean and simple routine, no fuss needed, will not need the unboxing at the start of the video.
TIP: Let us know if you have experienced issues with skincare or finding a daily routine
.svg)
.svg)
Script/Content/Story
The final creative will have a voice over and text overlay
Hook: (pick what resonates with you)
- I swear by these three steps for healthy looking skin.
- I’ve always struggled to find a skincare routine that works for me, until I found Aurelia’s 3 step routine to healthy skin
Ideals:
Please reference your 3 step morning routine including Aurelia. Included in the video conclude with Try today and let us know your favourite Aurelia routine.
Main Body:
The main body of the video should follow a similar structure to the below, while still ensuring your voice and personality is included.
- • Scene 1 (creator opening up Aurelia Skincare product): “I swear by these three steps for healthy looking skin.”
- • Scene 2 (Show all 3 products close up): “So I've always found skincare routines overcomplicated and long and thought that I needed loads of steps in my routine to see results, until I found the all natural 3-Step skincare routine from Aurelia London which leaves me glowing every”
- • Scene 3 (Showing the cleanser in any way suitable): “Step 1 is the hydrating cream cleanser which removes anything that shouldn’t be on my skin, leaving a bright, clean base for…”
- • Scene 4 (Probiotic concentrate in any way suitable): “...the Aurelia Probiotic Concentrate, my daily calming and hydrating serum, with added collagen boosting benefits that helps to bring life back into my face and neck.”
- • Scene 5 (moisturiser): Lastly, it’s the rich textured, whipped moisturiser which leaves my skin hydrated and firm.
- • Scene 6 (close up to face): “I’ve never felt so good going out whether I choose to put on makeup or not”
CTA: Try today and let us know your favourite Aurelia routine.(along those lines)
Creator should not use filters
Creator should not wear makeup in the content
Creator should not refer to any other product during filming
Creator should not have any other products in shot, especially other skincare brands
Deliverables:
- Final Edit (version with captions / music)
- Raw Edit (version without captions / music)
.svg)
Aurelia London is a multi-award-winning luxury skincare brand offering products that work with your skin's natural process to give you your optimum healthy skin. Aurelia strives to empower women with the confidence to embrace real skin and unfiltered beauty. We use modern biotics that support inside and out beauty, to create holistic skincare products and beauty supplements for an effortless beauty routine. Our innovative biotic skincare is delicately formulated to be kind to your living skin microbiome, balancing and enhancing to support the skin's natural processes.
- Powered by biotics and peptides for healthy, glowing skin
- Delicately formulated to support a healthy microbiome
- Dermatologically tested to be gentle on sensitive skin
- 95% natural or bio-identical ingredients
- Luxury textures and natural aromas that feel like a treat
Caudalie, Elemis, Medik8, Pai Skincare
We talk like you because we’re just like you. Still premium, but relatable, you know? We bring the positivity, because our products have the power to make a real difference, to fill you with confidence. That’s why we the Aurelia glow is at the heart of everything we do. We always focus on the way Aurelia makes you feel, before we get into the detail of our products.
ABOVE ALL, WHEN WE TALK WE ARE:
AUTHENTIC
We never overpromise or oversell. Our product does the talking. We stand by our beliefs, because customers respect our integrity.
PREMIUM
We are premium because we use the best ingredients. Aspirational because true selfcare is the ultimate luxury.
POSITIVE. PROUD.
You should feel the energy and glow through all our communications. We believe in our product and love to educate, but never push or dictate.
Caudalie, Elemis, Medik8, Pai Skincare
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.