Before Fussy & After Fussy (3x Videos)
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We want you to film a video about your life before Fussy and then after discovering Fussy.
please deliver in 4:5 too!
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Please pick from one of our Starter Kits below, code will be provided once confirmed.
Wide Eyed Citrus: https://www.getfussy.com/products/citrus-starter-pack-fussy-natural-deodorant
Tropic Tonic: https://www.getfussy.com/products/tropic-tonic-starter-pack-limited-edition-fussy-natural-deodorant
Parma Violets: https://www.getfussy.com/products/limited-edition-starter-pack-fussy-x-parma-violets-natural-deodorant
Sundrunk: https://www.getfussy.com/products/dragons-den-starter-pack-natural-deodorant
Night Tales: https://www.getfussy.com/products/floral-starter-pack-fussy-natural-deodorant
Hook 1: "This was my life before and after discovering Fussy I was constantly buying single-use plastic deos"
To film a video about your life before Fussy. For example, you can show a montage of you chucking single-use antiperspirant out every month into the bin (i.e. plastic wastage); then, we want you to showcase your life after discovering Fussy. Showcase our 100% compostable refills that don't harm the planet how you keep your case for life. Also speak about how it lasts all day.
For the above video please think outside the box that gets people to stop and engage with the creative. In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every month
- Natural Ingredients. 100% vegan and cruelty-free, with no aluminium or parabens.
Please communicate the above key message within your content
Hook 2: "I used to suffer from irritation caused by my antiperspirant, and after discovering Fussy, I don't"
Show and talk about how normal deodorants with aluminium leave you with irritated armpits and how your pits were not happy. Then showcase Fussy, and how your armpits are now moisturised, and smelling fresh and you know you're helping save the planet with our 100% compostable refills. Also speak about how it lasts all day.
For the above video please think outside the box that gets people to stop and engage with the creative.
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every month
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content
Hook 3: "Before Fussy I used to get yellow stains on my shirts. After discovering Fussy I don't"
Film a video of you dramatically showing off how antiperspirants (before) left you feeling frustrated with yellow stains on your shirts. Then showcase Fussy, and how since you've discovered Fussy your life is serene and happy, that you don't have to re-wash clothes again or throw them out. Speak about how effective the formula is.
For the above video please think outside the box that gets people to stop and engage with the creative.
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every month
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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