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Project Summary

Project Name
1) Why are you still going to dealerships for car finance?
Brand
Carmoola
Brand
Website
Compensation for this project
$100
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

Hi Marine, love your creativity and especially your visual hooks! Please could you make a version of these three scripts in your style, with an engaging intro and quick cuts: https://docs.google.com/document/d/1C3B2uC4oBGIPPPXsivSNICmolnqBeBTJqE4v-sCFUXQ/edit . 

Please don't include any subtitles or other text overlays - I can edit that in on my side

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We're a direct-to-consumer car loan app, helping people finance their next vehicle quicker and easier

Main Concept
Script/Description of Scenes

Video1: 

Why are you still going to dealerships for car finance? 

Think about it. Browsing for cars can be such a nightmare. You’ll find a car you like but then - do you know how much it’ll cost you each month? Will you even be accepted for finance? 

You might not know - so frustrating, right. There’s a better way - it's called Carmoola. 

Using this app lets you get your finance sorted upfront. You’ll know what rate you can get, and what you’ll pay each month. You can actually browse with confidence, knowing what you can afford. 

So if you want a better experience, just click down there and download Carmoola.

----

VISUALS: Please refer to the inspo video, but should be creative with quick cuts and fast pace.

Additional information

DO

  • Please film in natural bright light
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Carmoola
Pronunciation
Car like Car. Moola like Moola
Social Media
Category
Apps
About

We're here to make car finance better! More info about us here: https://docs.google.com/document/d/1byKAYEKU9Lh0wXyj6UUjiNeuq6MsZnaDQ2IRcGAWI1k/edit

Brand Guidelines

Our competitors are pretty old-school and boring, please don't look to them for inspo! 

Tone of voice

We are trying to make finance easier and more accessible. So we're totally open to casual/humorous content so long as our compliance guy is happy 😅 

Competitors/similar brands

Our competitors are pretty old-school and boring, please don't look to them for inspo! 

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
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