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Project Summary

Project Name
2 People talking to each other (same person doing both characters)
Brand
Upstix
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

UGC storytelling through the creator playing 2 characters, one friend, talking to the other

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Upstix offers you a new trustworthy way to sell your property, guaranteeing you speed, certainty and simplicity. No more waiting for estate agents, solicitors, buyers and the dreaded chain. Every traditional house sale has at least one hitch, and always takes longer than you hoped.

1) Get an offer on your property

To get started simply enter your postcode on our website. You will receive an offer instantly

2) Have an expert verify the value of your home

If you are happy with our offer range, we appoint an independent RICS qualified surveyor and local estate agent will assess your property and provide an unbiased valuation you can trust.

3)Complete sale and receive funds

When the survey is completed, we’ll finalise the paperwork. You can rely on us to transfer you the cash when you want it.

4)A bonus on the horizon

A fast sale doesn't mean you have to lose out on getting a good price. When we resell your property, there's a chance you’ll earn more. We share the majority of the upside with you, offering a second payment when we resell.

Main Concept
Script/Description of Scenes
  • selling your house is NOT easy
  • Buyers are unreliable, ⅓ agreed sales fall through
  • It takes forever, on average it takes over 6 months from listing to completion. 
  • The longer your property sits on the market, the more the interest dries up, therefore you are likely to achieve less from the sale
  • Agents will pressure you to continually reduce the price they told you to list it for, because they overvalued it to win your business, therefore you never know what your house is really worth?
  • Upstix can you make you an offer instantly, fast
  • You get a range from day 1, transparent
  • If you accept our offer we will not pull. Certain

The following is just a guide, we'd like you to come up with a script that sounds more natural / comedic to your TOV!!

Person A: "Selling your house is NOT easy! My buyers just backed out again. That's the third time!"

Person B: "Oh no, that’s rough but not uncommon. Did you know a third of agreed sales fall through?"

[Person A looks more frustrated]

Person A: "And it takes forever! I’ve been trying to sell for over six months now."

Person B: "Six months? That's way too long. The longer you’re on the market, the more the interest dries up

Person A: "Exactly, and my agent keeps pressuring me to drop the price. It feels like overvalued it just to win my business!"

Person B: "You should try Upstix. They make you a cash offer instantly! You can get a transparent offer in like 30 seconds

Person A: "Really? But won’t they offer massively below market value"

Person B: "I get why you’d think that, but it’s not as steep as you might expect. Upstix typically offers around 13% under market value, which honestly, is fair considering how fast and hassle-free it is plus there will be no agent or legal fees.

Person B: "And here’s the best bit: if they end up selling your property for more than expected, you actually get the majority of the upside as a second payment.

[Scene: Person A looks intrigued and hopeful]

Person B: "Just enter your postcode on their website and see for yourself’

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Upstix
Pronunciation
Social Media
Category
Apps
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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