Script can be adapted to suit tone of voice of creator, as long as key messaging is covered

----

Requirements

• Brand name is pronounced ‘Q and A’
• Record the script/voiceover to fit the speed of the corresponding video
• Film in bright, natural lighting
• Film in a home setting, ie bathroom, bedroom or other clean space. 
• Shoot in high resolution for enhanced video quality
• Film on camera app (on mobile device)
• Script can be adapted to suit tone of voice of creator, as long as key messaging is covered
• Please refer to Niacinamide pronunciation video when filming the voiceover

​

Key Messaging

• Combination skin can be hard to manage as it’s oily in the t-zone and dry on the cheeks
• Niacinamide is a multi-benefit ingredient
• This ingredient helps to rebalance oil, target breakouts, hydrating and restore the skin barrier
• Can find it in lots of different types of products
• Works well with all other ingredients

-----

​

Script

Scene 1 – Start by talking to the camera, then switch to a voice over for the sentence - 'My skin is dry in some areas...' and show a close up of your skin as you talk about the classic signs of a combination complexion, please make sure the clips of your face align with the areas on the face you're talking about. 

​

Script 1 suggestion - ‘Trust me, I know that combination skin can be tricky to manage! My skin is dry in some areas, especially on my cheeks, and gets super oily in the T-Zone. Luckily after doing my research, I’ve found the perfect ingredient for my skin type.’

​

​

Scene 2 – sit back and talk to the camera, can be holding one Q+A Niacinamide product in your hand but should not be the focus of the shot

​

Script 2 suggestion - ‘Niacinamide is the perfect choice because so many benefits. This makes it perfect for combination skin which can be dry and oily at the same time. It helps to balance oil, tackle blemishes, hydrate the skin and even promote a healthy skin barrier. Your body can’t produce it naturally, so it’s an 

essential ingredient to add into your regime.

​

​

Scene 3 – Show the Q+A Niacinamide range in an aesthetic way. Either laid out in the box and held up to the camera or, arranged in your bathroom or work surface and panned across as the script is a recorded as a voiceover for this part. 

​

Script 3: ‘You can find Niacinamide in loads of different types of products, from cleansers to serums. Niacinamide also works well with so many other ingredients, so it’ll slot easily into your regime, even if you’re using retinols or AHA’s.

​

Scene 4 - Hold the Niacinamide Facial Serum up towards the camera, then drop a few drops of product from the pipette on to one of your cheeks so it drips down your face slightly, then rub it in and show the glow of the product, aligning with the script. Look happy and pleased with skin as video ends. 

​

Script 4 ‘My favourite product from the Q+A range is the Niacinamide Facial Serum, which also has glow boosting benefits. I use this day and night to keep my skin looking healthy and balanced!