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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Unboxing for Haelf's clinically proven supplements
Brand
Haelf GmbH
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

The product of concern is a Natural Treatment for Premature Ejaculation, a sexual health issue that affects 1 in 3 men, independent of age. The Endurance Catalyst (the product name) is an all-natural, physician-formulated, research-backed treatment to help make the good times last. All-natural, backed by science. Shipped in completely discreet packaging. Contains 1x glass jar, 60 capsules and 1x cardboard box.

See the product overview and more information around it, the ingredients, how it works etc here https://haelf.com/products/natural-pe-supplement

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

The product of concern is a Natural Treatment for Premature Ejaculation, a sexual health issue that affects 1 in 3 men, independent of age. The Endurance Catalyst (the product name) is an all-natural, physician-formulated, research-backed treatment to help make the good times last. All-natural, backed by science. Shipped in completely discreet packaging. Contains 1x glass jar, 60 capsules and 1x cardboard box.

Main Concept
Script/Description of Scenes

The UGC video will be used for my TikTok and Meta Feed AND I will actively advertise the content piece through my brand account.

KEY USPs to mention (please tweak and mention 

4 core USPs of the product: 

  1. backed by science; study showed: 

↑ 68%

increase in overall sexual satisfaction

↑ 66%

increase in sense of ejaculatory control

↓ 70%

decrease in sex-induced stress and frustration

2) 100% Natural Ingredients https://haelf.com/blogs/the-journal/a-comprehensive-guide-to-natural-ingredients-for-managing-premature-ejaculation 

  1. Drug free, no side effects & no doctor visit needed: As an all-natural supplement there's no tele-health visit or prescription required. 

  1. 180-day satisfaction guarantee: for all those that the treatment doesn’t deliver the desired results, we offer discount on our range of prescription medicine that helps treat PE 

Hooks and CTAs need to be perfectly selected by the UGC content creator.

Additional information

The UGC content piece needs to be a high quality piece that is cut well, contains great hooks and CTAs and fulfills the design guideline of my brand guide. Cutting and video editing is expected and shall result in a high-performing UGC ad piece that I can use for my channels.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Haelf GmbH
Pronunciation
https://www.google.com/search?q=google+translate+&sca_esv=590870356&rlz=1C5CHFA_enAT989AT989&ei=5Ox6ZZSoI_-J9u8PppeLyAw&ved=0ahUKEwiUqsuJ746DAxX_hP0HHabLAskQ4dUDCBA&uact=5&oq=google+translate+&gs_lp=Egxnd3Mtd2l6LXNlcnAiEWdvb2dsZSB0cmFuc2xhdGUgMgsQABiABBiKB
Website
haelf.com
Social Media
Category
Health/Wellness
About

Haelf is a consumer healthcare brand that is specialized in delivering its medicines to patients directly through telemedicine. 

Our objective is to facilitate the connection between consumers and licensed healthcare professionals, thereby providing individuals with access to top-notch medical care for a variety of conditions, including but not limited to sexual health, hair care, sleep health, skincare, primary care, and other related areas, from the comfort of their preferred location.

Importantly, Haelf is the first brand - globally - to pledge 1% of its sales to support children with cancer. 

Learn more at haelf.com

Haelf

Brand Guidelines

Competitors are https://www.asystem.com/, https://forhims.com/, https://wearefeel.com/, https://www.thenueco.com/, https://manual.co/ - and more. 

Brands for inspiration see above. 

Tone of voice

Classic

Understated

Authentic

Subtle Elegant

Structured

Factual

Functional Luxe

Transformative

Word List

Minimal

Contemporary

Science-first

Visionary

Unisex

Timeless

Empowering

Inspiring Ordered

Competitors/similar brands

Competitors are https://www.asystem.com/, https://forhims.com/, https://wearefeel.com/, https://www.thenueco.com/, https://manual.co/ - and more. 

Brands for inspiration see above. 

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

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