To promote 121 products via the blog, Comms inbox and static social.
Linked into the look and feel of product promo reel brief, we would like x 4 final shots:
1 Variations of ‘still life’: bar in hand broken in 2 with dark blue cartonette behind showing branding/bar and box only on worktop/ close up of bar in 2 sat on kitchen worktop, …
2 Variations of ‘still life’: items on own with with dark blue cartonette behind showing branding/bar and box only on worktop/ close up of bar in 2 sat on kitchen worktop
3 Bar out of packaging, with a bar in wrapper next to it, sat on worktop with blurred background and focus on the product
4 Include Content creator outdoors/on the go/ commute/ with product
Apple & Strawberry Oat bar product promotion photos to have the similar look and feel to the reel, also with Chantelle
Chantelle
https://app.usetwirl.com/creators/recPqxY5Qn515ldQf
The 1:1 Diet, originally known as The Cambridge Diet, was launched in the UK in 1984 and has helped thousands of people worldwide to lose weight and live healthier, happier lives. Through our inspiring Consultants, we provide meal replacements and products that help aspiring dieters to lose weight, and improve their health. Our meal replacements and products are specifically designed to ensure each dieter gets the correct amount of nutrients, whilst reducing their calorie intake.
We are a diet brand that has over 40 years of success at giving dieters weight-loss, whilst maintaining their success.
Huel
LighterLife
Weight Watchers
SlimFast
Slimming World
Jane Plan
Shake that Weight
Exante
Do:
Talk like a human
Use words and phrases your auntie would use
Be supportive, honest and positive
Be insightful and sympathetic
Use 1:1 when we’re talking about the 1:1 Diet
Use one-to-one when we are talking about our support and how we interact with each other
Don't:
Oversell anything or be pushy
Use jargon – it's off-putting
Use 20 words when 10 will do
Sound like you're a robot
Use other ways of saying 1:1 or one-to-one; it gets too confusing
Huel
LighterLife
Weight Watchers
SlimFast
Slimming World
Jane Plan
Shake that Weight
Exante