HomeCooks Ready Meal Upgrade UGC
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
The goal of this ad is to persuade ready-meal users to switch to HomeCooks.
The content creator can talk about why they are so fed up with supermarket-ready meals as they are tasteless, filled with chemicals, tiny portions, and lack of variety. Since they discovered HomeCooks, now they have a much better diet.
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About HomeCooks
HomeCooks is a marketplace where food lovers can order quality ready-to-eat meals from independent chefs. It all began as a local Facebook group in London, where we brought together independent chefs and food lovers. With an overwhelming response, we grew to 30,000 members in months. Now, we deliver chef-prepared meals that combine quality, affordability, and the joy of human connection nationwide.
Website: https://home-cooks.co.uk/
Instagram: https://www.instagram.com/homecooks.uk/
Tiktok: https://www.tiktok.com/@homecooks.uk
OVERVIEW:
We ideally would like our UGC creator to use the PAS Framework when creating the story (Problem - Agitate - Solution).
The creator doesn’t have to include all of the key points in the video because we don’t want to overload our viewers with information but the starred points are the most important ones.
We want these key points to be conversational and not sound like it’s being read. We want our customers to see how HomeCooks helped this creator with solving her problem.
Throughout the video, we would like to see snippets of our creator talking in front of the camera and record voiceover to play in the background when she’s showing the action shots (like unboxing, putting the meal in the microwave, plating it, eating, and enjoying the food)
Key points:
Start with the Problem:
- Express dissatisfaction with supermarket-ready meals, highlighting issues like tastelessness, chemical content, tiny portions, and lack of variety.
Agitate the Problem:
- Emphasize how the discontent with supermarket-ready meals affects their overall diet and eating experience.
Introduce the Solution (HomeCooks):
- Testimonial: Since using HomeCooks, the content creator can never go back to supermarket meals.
- ⭐ Highlight that HomeCooks meals are made by independent chefs, offering over 20 cuisine types and 50 chefs to choose from.
- ⭐ Highlight new chefs and dishes are added every week, so you always have something new to try.
- ⭐ Emphasize the range of meals, from hearty comfort food to unique international dishes. Could mention your favorite dishes like X, X, and X (personalize with the creator's favorite dishes).
- ⭐ The Independent chefs cook meals that they are passionate about. The flavours are insanely good; you'll never find those flavours in a supermarket meal.
- ⭐ The meals are freshly made with no additives, making them great for your everyday meal if you want to keep a healthy diet.
- Acknowledge that HomeCooks meals may be priced slightly higher than supermarket options, but the quality justifies the cost.
- Express the positive feeling of supporting independent chefs who cook with passion.
- Mention the convenience of ordering HomeCooks meals directly to the doorstep and stocking up the freezer.
- Reiterate that reheating the meals in the microwave or oven takes only 10 minutes.
- Highlight nationwide delivery, catering to both urban and rural areas.
Call to Action:
- ⭐ Offer: Promote the current offer of 20% off the first order, plus 10% off the next two orders. While filming here’s a do’s and don’ts list that will help the creator understand our vision:
⭐ - KEY points. Must mention.
Do’s
- Product hero shots showing off our brand
- Good lighting is very important when it comes to creating high-quality content
- Using clean surfaces and backgrounds while creating content
- Unboxing our food box and showing how it’s packaged
- Plating up the food in an appetising way
- Feel free to add in some sides, garnishes, and salads to make it more colourful.
- Show how easy it is to reheat the meals and that it requires no actual cooking.
- Talk about the key points that make us unique while showcasing our HomeCooks meals.
- Can have a clear call to action at the end of the video encouraging your followers to use your code and visit our page.
- Tone of voice: casual, friendly and warm
- Add engaging subtitles to your video! Remember to submit the version with and without!
Don’ts
- Please don’t share anything that doesn’t look appetising on camera.
- Try not to share the food in containers when they are frozen - If showing the food inside the container, please make sure it's heated up in order to show it in the best way as they will be delivered frozen.
- Please don’t use the following words in the video:
- Subscription - we are launching this as a membership so we won’t be calling it a subscription
- Frozen meal - our meals are a ready meal upgrade made by independent chefs and we don’t want customers to think that it’s just frozen food.
- Menu - there is a huge selection of dishes on the website and the concept is that you can add different dishes from different chefs into your basket.
- Fresh - our food is cooked fresh and then immediately frozen to keep the freshness in but we don’t want to misinform customers by calling it ‘fresh’.
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HomeCooks is a marketplace where food lovers can order quality ready-to-eat meals from independent chefs. It all began as a local Facebook group in north London, where we brought together independent chefs and food lovers. With an overwhelming response, we grew to 30,000 members in months. Now, we deliver chef-prepared meals that combine quality, affordability, and the joy of human connection nationwide.
HomeCooks, with capital H and C, no gap between Home & Cooks
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