ASMR Trend
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
For this brief, can we tap into the ASMR trend that's been around on TikTok for a while. Please make it super fun, engaging and creative for this ASMR content, we want you to inject some humour and be creative.
IMPORTANT: Content will be whitelisted via TikTok, must post and share Spark Code - Please share your TikTok Link when you apply.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads) https://ads.tiktok.com/toolbox/preview/#/
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You will get to choose from our products within the following shop page https://www.getfussy.com/collections/bundles
Hook 1 - "I just found the most effective Natual Deodorant" - ASMR Voiceover
For this hook, please open with the above statement and showcase Fussy Natural Deodorant right away. Please use a strong ASMR voiceover (see Essence Vault Reference) whilst talking through and explaining the product. Feel free to show your face during the video (if you have a mic continue the ASMR) to not break this. Feel free to play with the case i.e. loud taps on the case for the ASMR affect. When talking about the product, it would be great to get an ASMR loud sniff of you smelling your armpit to show off the effectiveness and how great Fussy smells. Please also talk about our 3x USPs (see below).
Hook 2 - "Tired of re-applying deodorant?" - ASMR Voiceover
For this hook, please open with the above query, just like with Hook 1, please do an ASMR voiceover when you speak. And showcase your swiping (with an unbranded antiperspirant) deo on your pits throughout the day. Please capture the ASMR swipe sound against your skin (or use an appropriate clip), i.e. to capture the drag and frustration of applying. Then, transition into showcasing Fussy Natural Deodorant and how you no longer have to worry as Fussy is super effective. Please also talk about our 3x USPs (see below).
BODY: (same across all variations)
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Must be experienced in ASMR creation to a high level, as well as a strong level in post editing skills.
Compensation has been updated to reflect Whitelisting 1 video for 30 days.
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DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us - we're happy to take care of it.
Hook 3 - Unboxing my Fussy Natural Deodorant Order - No ASMR Voiceover
For this hook, please open with this statement, and showcase your Fussy order. Please see the Gusto reference for help. For this hook, we don't want any voiceover of you talking at all, We just want the ASMR sounds of you unboxing your Fussy order, taking the case out, playing with it. Here, as there is no ASMR voiceover it will be key to capture certain sounds when you use our product. For example, sound of you taking the lid off, sound of you taking the collar off, sound of you winding down the case, sound of you putting the refill in, sound of you clicking the collar back on, sound of you applying it to your armpits. To communicate our 3x USPs below (see below), when it comes to editing the video please use overlays to communicate this.
Hook 4 - Refilling my Fussy Natural Deodorant - No ASMR Voiceover
For this hook, please open with this statement, and showcase your Fussy order. Please see the Gusto reference for help. For this hook, we don't want any voiceover of you talking at all. In this Hook, we want you to open on the case with a refill inside that you then remove and put a new one in (mimicking the replacement process). Pull of the lid, unwind the case (show a little bit of this say 2 - 3 secs as it's a bit of a long process), take out refill, put new one, put collar back, snap case lid back on, tap the case etc. To communicate our 3x USPs below (see below), when it comes to editing the video please use overlays to communicate this.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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