We'd like a video that has multiple people included, so you may need to rally your friends/family who don't mind being on camera. The idea is to film people trying to answer a riddle. Our brand is about solving clues, so we want to capture an audience where this is an interest to them. Please check the inspo video as we would like to create something similar to this.
Gourmaze is an immersive foodie adventure, taking challengers to hidden food gems in a treasure hunt across London. We have 3 different mazes to choose from with different cuisines and story lines.
www.gourmaze.co.uk
Hook: This is going to be a riddle. It can be anything that you think works well, but we think this one could be good: "You throw away my outside, you cook my inside. Then you eat my outside and you throw away my inside. What am I?" |
Script: Start the video with the hook/riddle written out on the screen.
Quick shots filming friends/family trying to answer the clue. We suggest these are edited as quick clips, so it stays engaging.
Would be good to get emojis or pop ups on the screen, similar to the video example.
Happy for you to go a bit freestyle with this one! |
CTA: For more riddles, follow Gourmaze!
Must involve other people in this video!
DO
DON'T
Gourmaze is an immersive foodie adventure, taking challengers to hidden food gems, in a treasure hunt across London. They will solve puzzles and clues sent to their phone, leading them on an adventure to discover food items at each milestone of the maze. We've been described as "the perfect cross between an escape room and food walking tour".
Our mission is to create unique and feel-good activities to share with your friends and family. On our mazes, you'll get a sense of accomplishment solving the riddles with your team, but also enjoy the rewards together by eating delicious food at hidden gems across the city.
We don't have many direct competitors, but we usually compare ourselves to other group activities in London.
Backyard Cinema - https://www.instagram.com/backyardcinema/
Flight Club - https://www.instagram.com/flightclubdarts/
Although these brands, don't use lots of UGC to promote. We often look at food bloggers for inspo on how to promote. These are some of our favourites:
Dine with Fari - https://www.instagram.com/dinewithfari/
Anton of Food - https://www.instagram.com/atonoffood/
Fun, high-energy, feel-good.
We don't have many direct competitors, but we usually compare ourselves to other group activities in London.
Backyard Cinema - https://www.instagram.com/backyardcinema/
Flight Club - https://www.instagram.com/flightclubdarts/
Although these brands, don't use lots of UGC to promote. We often look at food bloggers for inspo on how to promote. These are some of our favourites:
Dine with Fari - https://www.instagram.com/dinewithfari/
Anton of Food - https://www.instagram.com/atonoffood/