Personalised Scent Discovery with Diem
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're looking for engaging and fun content that showcases the new Diem Personalised Scent Discovery set! This is not your ordinary fragrance discovery set, the scents you are sent are informed by Diem's AI scent assistant which takes the scents you already love and recommends five scents from our collection that we think you'll love. Diem is not a dupe brand, these are original luxury scents created by the same perfumers, same factories and using the same ingredients as other luxury brands, but at an accessible price point. We believe luxury fragrance should be accessible to all.
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https://www.diemscents.com/products/discovery-set
We will ask each of the creators to go through the discovery journey (which will go live with personalisation on 20th March) to get their own personalised scent discovery box delivered to their door. We will provide a code for each creator to get this for free.
This is not your usual scent quiz, we don't ask things like what type of holiday you like, or what your favourite colour is, but instead which scents you already love and a few other interesting questions that help the AI scent assistant build your box. It takes a few minutes to complete. It's an entirely new way to discover scents you'll have a high chance of falling in love with. Once you try the scents at home you can redeem the cost of your box against a 30ml purchase (which are priced at only £40).
[Please note this is not a script, we want creators to cover these points in their own way/style with their own words - we are looking for genuine reactions to our personalised discovery sets and fragrances. We want the content to be upbeat, engaging and fun. We would love creators to share their experience of receiving their personalised discovery box, trying out the five scents and highlighting which one(s) they love the most.]
[Creative Direction: we would like creators to speak directly to camera, showing the product on screen, spraying the scents onto the scent strips and skin. We need a really bold hook at the beginning of the content to capture the attention of the viewer.]
[NB: We would like creators to show the product (the box open showing the scent samples) and mention the brand in the first few seconds of the content. Please ensure scent strips are securely in the box when showing on screen (tuck each end under).]
[The Main Hook]
I found my new favourite scent with Diem’s new personalised scent discovery set.
New brand Diem Scents have just launched their new personalised scent Discovery Sets: fuelled by their amazing new tech that goes beyond the usual boring fragrance quizzes to tailor the scents you receive in your box. No more generic ‘his’ or ‘hers’ boxes!
BODY:
[Points to hit - again not a script, please do in your own words but cover the points]
- You complete the discovery journey on the Diem website (which is very different to other quizzes I've done before - it asks you you current favourite scents not just generic questions about whether you like florals or spices, or to pick your favourite colour!).
- The AI scent assistant curates your box of five samples, and it gets sent straight to your door so you can try them at home in your own time.
- Each box contains 5 x 2ml samples which is 300 sprays!
- The box is beautifully packaged and you get scent strips, fragrance info cards to help you try the scents.
- Then you pick your favourite and you can redeem the cost of your discovery set back off your first purchase of a 30ml bottle!
- Talk about which scent from the five you fell in love with!
We'd love each creator to talk about what makes this so interesting and unique to them. A few ideas:
- Say goodbye to guesswork. Get matched to your ideal fragrances with a personalised discovery set by Diem
- Take the risk out of buying a discovery set online - Diem will make you a personalised box of 5 perfect scents
- I tell Diem what fragrances I currently own and love and it matches me to my five perfect partners
- This is game-changing. Five luxury scents chosen for me by AI.
CTA: Get your own personalised Diem Scent Discovery Set for just £15.
Your video should be 1 minute and 30 seconds long maximum!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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