John Frieda PROFiller+ Haircare UGC (Raw Footage)
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like to receive raw footage from UGC creators showing them trying out the John Frieda PROFiller+ range. This video will aim to show a hair transformation and will also include a voiceover. There will be 5x variations on certain shots featuring the products, as we need to showcase the different packaging for each region that the advert will be shown in (France, Germany, US, UK, Canada). These are detailed in the brief here: https://docs.google.com/document/d/1EDwA0GvHIfBmIIJqpSMMjWXUoLOmma41Nn5dTX9bNWQ/edit?usp=sharing
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PROFiller+ is a thickening haircare range aimed to provide volume and fullness to thinner locks. It features a shampoo, conditioner and spray.
Please see the brief for details: https://docs.google.com/document/d/1EDwA0GvHIfBmIIJqpSMMjWXUoLOmma41Nn5dTX9bNWQ/edit?usp=sharing
When you are ready to submit, we will share a google drive folder with you to upload the content. There are 38 shots total, so 38 files should be uploaded to a google drive folder and labelled as follows.
'Shot1_YourName' - With unstyled hair...
Please bring the products...
- 'Shot2_UK_YourName'
- 'Shot2_French_YourName'
- 'Shot2_German_YourName'
- 'Shot2_US_YourName'
- 'Shot2_Canada_YourName'
Please show your hand squeezing shampoo...
- 'Shot3_UK_YourName'
- 'Shot3_French_YourName'
- 'Shot3_German_YourName'
- 'Shot3_US_YourName'
- 'Shot3_Canada_YourName'
'Shot4_YourName' - Facing away from the camera...
'Shot5_YourName' - With the same frame...
Please repeat the bottle squeezing...
- 'Shot6_UK_YourName'
- 'Shot6_German_YourName'
- 'Shot6_US_YourName'
- 'Shot6_Canada_YourName'
'Shot7_YourName' - Please repeat the application...
Please stand with wet hair...
- 'Shot8_UK_YourName'
- 'Shot8_French_YourName'
- 'Shot8_German_YourName'
- 'Shot8_US_YourName'
- 'Shot8_Canada_YourName'
Please apply the spray...
- 'Shot9_UK_YourName'
- 'Shot9_French_YourName'
- 'Shot9_German_YourName'
- 'Shot9_US_YourName'
- 'Shot9_Canada_YourName'
'Shot10_YourName' - Please then give us a...
'Shot11_YourName' - With dry and styled hair...
'Shot12_YourName' - Please turn your head...
Finish by holding the products...
- 'Shot13_UK_YourName'
- 'Shot13_French_YourName'
- 'Shot13_German_YourName'
- 'Shot13_US_YourName'
- 'Shot13_Canada_YourName'
The Voiceover (only difference is the hooks, the rest of the video is the same footage)
- 'Shot14_Voiceover_USA_YourName'
- 'Shot14_Voiceover_UK_YourName'
When you are ready to submit, we will share a google drive folder with you to upload the content. There are 38 shots total, so 38 files should be uploaded to a google drive folder and labelled.
All UK bottles will contain product which you will get to keep. All other bottles (US, French, German, Canada) will be empty. This will need to be returned after filming! We will arrange this with you.
DO
- Please film in natural bright light (same in the bathroom)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Follow the shot list and deliver the footage accordingly
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app
- No blurry footage, not being able to see the product or you clearly
This will be re-filming any shots with the products 4x, to showcase the packaging from each region. More details: https://docs.google.com/document/d/1EDwA0GvHIfBmIIJqpSMMjWXUoLOmma41Nn5dTX9bNWQ/edit?usp=sharing
We will need 2x voiceover variations featuring the US product name and UK product name. More details here: https://docs.google.com/document/d/1EDwA0GvHIfBmIIJqpSMMjWXUoLOmma41Nn5dTX9bNWQ/edit?usp=sharing
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