Pooch & Mutt Peanut Butter Nutty Treats
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective: Increase brand awareness, engagement, and sales of the new Pooch & Mutt Peanut Butter Nutty Treats
Messaging:
The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.
Tone and Style: Fun, informative, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.
Core Message: Your pooch will go nuts for our new flavour of Treats - Peanut Butter. They are irresistibly tasty, vegan, grain free and bursting with benefits!
QUICK TURNAROUND AS LAUNCH IS APRIL 28.
Creators Selected by Thursday 18 April
Products Shipped by Friday 19 April
Creator shares Script/Storyboard by Monday 22 April
Creator submits first draft by Thursday 25 April
Any revisions actioned by Friday 26 April
TIP: please let us know if the timeline above works for you
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Peanut Butter Nutty Treats
Say hello to the newest member of our treats family... in moreish Peanut Butter!
We all have a fabulously nutty one in the fold (if you know, you know) and ours are these creamy, buttery, bite-sized delights.
The Peanut Butter flavour is EVERYTHING, but there's so much more to them. They're vegan, grain-free, and are bursting with benefits! They contain Lignocellulose which is a great source of dietary fibre, Tapioca which benefits pooch's with allergies and sensitivities, and Probiotics to help digestion and nutrient uptake.
They're also formulated with no added artificial flavours, colours or preservatives, with no grain, cereal, gluten, beef, soy, dairy and GM produce.
Training just stepped up a level with these beauties on board - be prepared for a tastebud explosion!
MUST SHARE STORYBOARD AHEAD OF FILMING
Hook Ideas
POV: Your dog loves peanut butter
Listen up if your dog loves peanut butter
Does your dog go nuts for Peanut Butter?
Calling all dog parents! I’ve found treats your dog will go nuts for
If your dog goes nuts for Peanut Butter - they will love these…
Concept idea: Show how the Pooch & Mutt Peanut Butter Nutty Treats are a fun and delicious treat for your dog to enjoy.
Shot ideas:
- Owner holding a packet of Peanut Butter Nutty Treats, with their excited dog jumping up next to them
- Dog licking a peanut butter jar or peanut butter off a spoon (could be used for the hook)
- Close-up shot of the Peanut Butter Nutty Treats packaging, highlighting the key ingredients and benefits
- Dog performing tricks and being rewarded with a Treat, with enthusiastic tail wagging
- A close-up of the dog licking its lips after eating a treat
- The owner tossing a Treat to their dog, who catches it in its mouth
- Dog enjoying PB treats with owners who are having a picnic
You must include showing:
The product packaging, the key ingredients and call out the benefits
The treats - ideally close up, and giving them to your dog
Product Highlight: The Pooch & Mutt Peanut Butter Nutty Treats should be clearly visible and central to the content. Highlight some of the product's benefits highlighted below (e.g.,) through visual or verbal cues in a natural, non-salesy manner. Please do not read the product benefits word for word, adapt them to feel natural in your voice over.
Key Product Highlights for Peanut Butter Nutty Treats
- Delicious, grain-free, vegan treats in their favourite peanut butter flavour!
- Made with 100% natural ingredients
- Containing Tapioca - a great source of energy for dogs, and because it's gluten-free and grain-free, is ideal for pooches with sensitivities and allergies. It also supports digestion, for firmer poops.
- The irresistible flavour means they’re great as a reward for training
- Suitable for all dogs over 12 weeks
We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!
Video editing requirements:
- Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
- Showcase a happy dog with movement and energy where possible.
- Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
- Voiceover/Text to speech to be very enthusiastic.
- Please film in natural light and in high-res and no blurry footage.
- Add engaging captions to your video and remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Please don't sound like you're reading off a script.
- When writing the brand name in captions use 'Pooch & Mutt'.
- Share your storyboard with Rachel prior to filming
- Please ensure music used in videos are cleared for commercial use
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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