Ecualama handcrafted alpaca ponchos review
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Ecualama is a small brand that has been around for a few years, we specializes in creating high-quality ponchos and blankets handcrafted in Ecuador by local artisans. With a commitment to sustainability and ethical practices, Ecualama sources luxurious llama and alpaca wool to craft each piece with care and precision. Their ponchos are not just garments; they are a reflection of Andean culture, featuring exquisite designs and traditional craftsmanship passed down through generations. Ecualama's goods are designed to preserve the heritage while promoting fair trade and eco-friendly production methods.
All our items are of a very high quality, we are also taking a pride in our service making sure all orders are delivered fast and we provide gratitude to repeated customers by adding small gifts to their consecutive orders (small bar of the Ecuadorian chocolate or else).
Create engaging content showcasing the cozy comfort and exquisite craftsmanship of Ecualama's ponchos, made from luxurious llama and alpaca wool handcrafted in Ecuador. We'll be sending 2-3 ponchos to show.
.svg)
.svg)
Please share your script/storyboard ahead of filming
Create engaging content showcasing the cozy comfort and exquisite craftsmanship of Ecualama's ponchos, made from luxurious llama and alpaca wool handcrafted in Ecuador. We'll be sending 2-3 ponchos to show.
What to show:
- Showing ponchos worn for different occasions
- Close-ups of the product demonstrating the quality and details (one of the shots can be holding poncho on a hanger rotating it 360
- Scroll through the website to mention multiple models to choose from
- Briefly show Trustpilot score
Key points to cover:
- Exquisite quality (not a cheap analogue) - show Trustpilote score briefly ("thousands of reviews don't lie" or along those lines)
- Natural wool blend (some alpaca based, some llama - depends on the model)
- Handcrafted by Ecuadorian artisans, so buying is supporting their community (we can share some footage if you'd like to include it)
- 200+ of poncho designs on the website (show the scroll)
- Mention that website doesn't give these beautiful products a justice (our website is a bit basic, but items are truly beautiful and quality made) and they are very well priced
- Free and fast delivery to the US
Tone of voice & style: Keep the video entertaining with possible sprinkles of humour where appropriate. Try to sound genuine and excited imitating a real review from a happy customer.
Mention there is a currently sale on the website that ends soon. Please end the video with the call to action.
Don't say 100% wool (it's a wool blend)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
It would be great if Roby could write a short script for presenting the blankets (VO + what's shown in the SHOT part), that then can be appended to the part that will be shot for the ponchos (if it is tweaked a little, then only the scroll part needs to chance):
These aren’t corporate knockoffs. Each poncho is handmade by Ecuadorian Artistans.
Roby turns to the footage
Great job gang!
Roby turns back to the camera
It’s footage, they can’t hear me.
SHOT: Scrolling phone shot of the Eculama website.
V/O: There are over 200 different designs available.
SHOT: Roby talks to camera
ROBY: A website or camera doesn’t capture the quality of these
ponchosproducts. You needto wearone for yourself.SHOT: Scrolling website. Roby in” Green Screen”
ROBY: There’s a big sale going on now, but it ends soon. With free shipping, getting your own Eucalama
ponchoproduct is simple and fast.SHOT: Scrolling Trustpilot Reviews. Roby in” Green Screen”
ROBY: These verified reviews say it all.
The new script can be very simple and brief just talking about soft llama and alpaca wool blankets perfect for interior design enhancing or just staying cosy, with some video snippets of Roby sitting with the blanket on the couch and in the park + some close ups to show the quality of the material.
.svg)
ECUALAMA is a website dedicated to showcasing and selling authentic Ecuadorian hand-crafted woolen products. Our mission is to celebrate and preserve the rich cultural heritage of Ecuador through our offerings, which include a variety of artisanal textiles and accessories. Each product on ECUALAMA is a testament to the meticulous craftsmanship of local artisans, who employ traditional techniques passed down through generations.
At ECUALAMA, we deeply value:
Cultural Integrity: We are committed to promoting Ecuador's cultural identity by offering products that are made using traditional methods and motifs specific to various indigenous communities across Ecuador.
Sustainability and Fair Trade: We prioritize sustainable practices in sourcing materials and ensure fair compensation and working conditions for our artisans. This commitment supports the economic growth of local communities while preserving their way of life and craftsmanship.
Quality and Authenticity: Our platform offers only the highest quality products, made from fine, locally sourced wool, ensuring durability and comfort. We celebrate the authenticity of each item, which reflects the unique touch of the artisan who crafted it.
Education and Community Engagement: We strive to educate our customers about the significance of each piece and the story behind its creation. By fostering a community around the appreciation of Ecuadorian craftsmanship, we aim to connect people with the deep-rooted traditions and skills of the artisans.
ECUALAMA is more than just a e-shop; it's a bridge connecting the modern world with ancient cultures, promoting a deeper understanding and appreciation for the artistry and heritage of Ecuador.
Competitors
http://shupaca.com/
https://indiancreations.net/
http://alpacathreadz.com/
Inspiration
https://www.maharishistore.com/
https://eu.patagonia.com/gb/en/home/
ECUALAMA aims to communicate in a manner that is both knowledgeable and warm, creating an inviting and educational atmosphere for our audience. Here’s a breakdown of our communication style:
Educational and Informative: We focus on providing insights into the cultural significance and artisanal processes behind each product. This involves sharing stories about the artisans, the origins of materials, and the traditional techniques used in crafting.
Engaging and Community-Focused: Our tone is conversational and inclusive, fostering a sense of community among customers, artisans, and all who appreciate the rich heritage of Ecuadorian craftsmanship. We encourage interaction, feedback, and sharing of experiences related to our products.
Respectful and Culturally Sensitive: We communicate with deep respect for the cultures and traditions we represent, ensuring accuracy and reverence in how we describe and present Ecuadorian craftsmanship.
Passionate and Authentic: Our passion for Ecuadorian artisanal products is evident in our enthusiastic and genuine communication style. We aim to convey our admiration for the artisans’ skills and the beauty of their creations.
Professional yet Approachable: While we maintain a high standard of professionalism, especially in customer service interactions, our overall approach is friendly and approachable, making our customers feel at home and valued.
Through these communication strategies, ECUALAMA not only promotes its products but also educates and connects with a community of enthusiasts and supporters of traditional Ecuadorian crafts.
Competitors
http://shupaca.com/
https://indiancreations.net/
http://alpacathreadz.com/
Inspiration
https://www.maharishistore.com/
https://eu.patagonia.com/gb/en/home/
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.