100% Protein
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like a testimonial style video of our product 100% protein. This product is completely focused around value for money and affordability in getting a protein shake with a high protein content. We want it in the style of speaking to camera, not a voiceover style.
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https://www.theproteinworks.com/100-protein
100% protein is a new product in our range. 100% Protein is an exceptional protein shake offered at an incredible price to help you fight against protein inflation.
100% Protein contains up to 24g of protein per serving and from as little as 111 calories. Made with premium quality ingredients, it delivers the perfect balance of slow and fast release proteins to keep your muscles fuelled.
Please create a script that's authentic and natural - make sure to include the key UPS
(this is a rough direction/script for the video - please don't read word for word).
Intro: We all know things have been getting more expensive recently, and I know I am always looking for ways to cut costs in my day to day routine, especially with food and nutrition products. I don't want to compromise on prioritizing my health and my protein intake but was finding it difficult to justify as most protein shakes were increasing in price
That's why I want to tell you about 100% protein from Protein Works. I decided to order this after I saw it was on sale for less than 30p per shake, and let me tell you it is such amazing value for what you get.
It has 24g of high quality protein per serving which is better than a lot of more expensive shakes, and is just over 100 calories per shake. It also has a blend of slow and fast release proteins ta keep your muscles fuelled for longer.
If you guys are looking to save money on your protein shakes, you have to give this a go, it's a game changer!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition:
Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.
Innovating fast and with purpose to ensure we are constantly refining our service and product offering
Caring for our customers by offering world-class service
Target audience:
People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.
Who are your main competitors or any other brands you look at for inspiration?
Professional but friendly and approachable.
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