This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
Oops! Something went wrong while submitting the form.
This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Track Shipment
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
Oops! Something went wrong while submitting the form.
You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Your shipping address
Not correct?
Edit address here
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Yay!
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Oops! Something went wrong while submitting the form.
You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Edit Address
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Yay!
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Oops! Something went wrong while submitting the form.

Project Summary

Project Name
100% Protein
Brand
Protein Works
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We would like a testimonial style video of our product 100% protein. This product is completely focused around value for money and affordability in getting a protein shake with a high protein content. We want it in the style of speaking to camera, not a voiceover style.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.theproteinworks.com/100-protein

100% protein is a new product in our range. 100% Protein is an exceptional protein shake offered at an incredible price to help you fight against protein inflation.

100% Protein contains up to 24g of protein per serving and from as little as 111 calories. Made with premium quality ingredients, it delivers the perfect balance of slow and fast release proteins to keep your muscles fuelled.

Main Concept
Script/Description of Scenes

Please create a script that's authentic and natural - make sure to include the key UPS

(this is a rough direction/script for the video - please don't read word for word).

Intro: We all know things have been getting more expensive recently, and I know I am always looking for ways to cut costs in my day to day routine, especially with food and nutrition products.  I don't want to compromise on prioritizing my health and my protein intake but was finding it difficult to justify as most protein shakes were increasing in price

That's why I want to tell you about 100% protein from Protein Works. I decided to order this after I saw it was on sale for less than 30p per shake, and let me tell you it is such amazing value for what you get.

It has 24g of high quality protein per serving which is better than a lot of more expensive shakes, and is just over 100 calories per shake. It also has a blend of slow and fast release proteins ta keep your muscles fuelled for longer.

If you guys are looking to save money on your protein shakes, you have to give this a go, it's a game changer!

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Protein Works
Pronunciation
Social Media
Category
Food/Beverage
About

Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition: 

Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.

Innovating fast and with purpose to ensure we are constantly refining our service and product offering

Caring for our customers by offering world-class service

Target audience:

People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.

Brand Guidelines

Who are your main competitors or any other brands you look at for inspiration?

Tone of voice

Professional but friendly and approachable. 

Competitors/similar brands

Who are your main competitors or any other brands you look at for inspiration?

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

Your uploads

You have no content submitted yet.

Upload new content

When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

Select the type of asset
Select the format
Yay!
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.

Please note: It may take up to 10 min until your assets are shown here.
Upload more content
Oops! Something went wrong while submitting the form.
You have applied, and the brand is currently reviewing all applications. If successful, we'll reach out with next steps soon!
This is some text inside of a div block.
This project has been archived. Discover and apply for more available UGC jobs!
This is some text inside of a div block.