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Project Summary

Project Name
Tastily: the easy way to meal prep
Brand
Tastily
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

This ad will show why this person is no longer meal prepping at home. They want their Sunday's back and thanks to Tastily they've got it.

Before applying, please check the following meals in case you have dietary restrictions:

Meals you’ll receive: Chicken Tinga Burrito, Zingy Buffalo Chicken, Harvest Bowl Salad, Smoky Pork Tacos, Steak & Creamed Spinach, Teriyaki Salmon, Steak & Ale Pie

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Tastily is a chef-made meal service. 

Welcome to the future of effortless healthy eating. Perfect for lunch or dinner in <5 minutes.

33g of protein and 500kcal per regular portion on average, and always 2 portions of vegetables.

Always freshly made-to-order by Chefs from quality ingredients. 70+ dishes to choose from over 3 weeks.

Half the cost of meal delivery with all the anticipation. No leftovers, and no food waste

Main Concept
Script/Description of Scenes

the script is there as a guide, and we are happy for you to change it slightly so it's more natural to how you speak!

SECTION 1 (hook)

Hook: This is why I’m breaking up with meal prep (voice over)

Footage: Kitchen surfaces full of clutter - pans, tupperware, ingredients. Black and white effect and thumbs down.

SECTION 2 (introduce the brand)

Footage: I was so sick of giving up my Sunday’s to go shopping and cooking so I’ve the perfect solution - and my delivery just arrived, let me show you! (talking to camera) 

SECTION 3 (USPs) 

Voiceover: Tastily deliver these chef-made meals to my door every single week. There’s so much variety so I can always try new things which I never did with meal prepping. The meals are cooked from scratch using fresh ingredients, they’ve been an absolute lifesaver!

Footage: Getting Tastily box from the door, bringing into the kitchen and unboxing. Show yourself preparing the Smoky Pork Tacos.

SECTION 4 (CTA)

Voiceover: Get your first box from just £5.40 per meal. Use the code TASTY for 30% off your first order + 15% off your next 2!

Footage: Stacking meals in your fridge

Meals you’ll receive: Chicken Tinga Burrito, Zingy Buffalo Chicken, Harvest Bowl Salad, Smoky Pork Tacos, Steak & Creamed Spinach, Teriyaki Salmon, Steak & Ale Pie

Additional information

Please do not refer to Tastily a 'ready meal'. We are happy for you to compare ready meals to Tastily (e.g. supermarket ready meals), but there must be a distinction between ready meals as Tastily. When referring to Tastily, we prefer to say 'pre-made meals', or 'chef-made meals'

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Tastily
Pronunciation
Taste-ily
Social Media
Category
Food/Beverage
About

Tastily is a chef-made meal service that creates dishes that taste so good you won't believe they're healthy. Our meals are fresh, not frozen and last in the fridge for 7 days. Choose from a variety of meals: salads, burritos, tacos, oven-cooked, Asian, European and more.

  1. Convenient: Welcome to the future of effortless healthy eating. Perfect for lunch or dinner in <5 minutes.
  2. Delicious: Always freshly made-to-order by Chefs from quality ingredients. 70+ dishes to choose from over 3 weeks.
  3. Healthy: 33g of protein and 500kcal per regular portion on average, and always 2 portions of vegetables.
  4. Great Value: Half the cost of meal delivery with all the anticipation. No leftovers, and no food waste.

Don't refer to Tastily as a 'ready meal'. We prefer 'chef-made' or 'pre-made'.

Brand Guidelines

SimmerEats

Lions Prep

Prep Kitchen

All Plants (not competition but have good ads)

Tone of voice

Our tone of voice is casual, fun and approachable. We don't make people feel bad about their current food habits, but we inspire people to enjoy food whilst eating well-balanced, nutritious meals.

Competitors/similar brands

SimmerEats

Lions Prep

Prep Kitchen

All Plants (not competition but have good ads)

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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