Trial pack stop motion
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
The Brief
Video opens on full trial pack with dog wagging its tail then, Stop motion of: each individual product > dog eating > dog catching treats
Scene 1 (2 seconds):
2 second clip of dog sniffing all products in trial pack with a waggy tail
Caption: Settles tummies in 4 weeks
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ROCKETO is a dog food brand who gently air-dry organic and ethically-sourced ingredients to deliver your dogs complete nutritional needs in a way most convenient for you.
We use organic ingredients in our nutrient-packed, 100% natural recipes with no artificial vitamins or minerals.
We’re 100% cupboard safe so there’s no need to fill your fridge & freezer with raw ingredients or home cooked meals – our air-drying process keeps the goodness in and the germs out.
Our food is optimised for gut-health by using human-grade meat, being totally grain-free and being lower in carbs for a proper dog’s dinner every time.
Video opens on full trial pack with dog wagging its tail then, Stop motion of: each individual product > dog eating > dog catching treats
Scene 1 (2 seconds):
2 second clip of dog sniffing all products in trial pack with a waggy tail
Text:
Settles tummies in 4 weeks
Scene 2:
Caption:
Bestselling trial pack
WAS: £62 (strike-through this text)
NOW: £29.99 [IN RED TEXT]
8-10 seconds of stop motions with the following images, all to be taken in the same position:
- Bag of food
- Dog eating food
- 2 bags of treats
- treat bags open with treats out - dog walking towards treats
- Bright lighting
- Well groomed/clean dog
- Aspirational home preferred as a premium brand
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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EVERYTHING YOUR DOG'S DIET IS MISSING.
Gently air-dried, organic and ethically-sourced ingredients deliver your dogs complete nutritional needs in a way most convenient for you.
ORGANIC INGREDIENTS - No artificial vitamins or minerals required in our nutrient-packed, 100% natural recipes.
100% CUPBOARD SAFE - No need to fill your freezer – air-drying keeps the goodness in and the germs out.
OPTIMISED FOR GUT HEALTH - Human-grade meat, grain-free and lower in carbs for a proper dog’s dinner every time.
All the benefits of raw, made easy for you.
FOOD - Free from grains, legumes and additives.
TREATS - Packed with benefits, not carbs.
SUPPLEMENTS - A natural boost for digestion and immunity.
Why organic?
THE HIGHEST DENSITY OF NUTRIENTS WITHOUT THE NEED FOR ANYTHING SYNTHETIC.
Organic ingredients means no pesticides or harmful chemicals ending up in your dogs food, or harming the environment along the way. Organic farms are kinder for the environment and their produce help our dogs thrive.
Why air-dried?
THIS GENTLE PROCESS NATURALLY LOCKS IN THE NUTRIENTS FOR ALL THE BENEFITS OF RAW
We don’t believe in baking the goodness out of our ingredients. Air-drying at a much lower temperature ensures we retain all the vitamins, whilst you maintain the convenience of storing your dog’s food in the cupboard.
Why grain and legume-free?
POTATOES, RICE AND LEGUMES… HEALTHY FOR US, BUT NOT FOR YOUR DOG
Nearly all kibbles [and even some leading ‘home-cooked’ brands] contain too much carbohydrates for your dog. Mix this with heavily processed meat and you have a product that’s only fit for profit – not for your dog’s health. That’s why we only ever mix the best meat and fish with species-appropriate organic vegetables. Ingredients you can trust for results you can see.
SUSTAINABLE FARMING
Organic farms have less emissions, better soil quality and don’t pollute waterways. The perfect no-toxic environment for bees and insects to thrive.
LESS WEIGHT & SHIP SHAPE
Our food weighs 3x less than your usual food and our bags can be packed really tightly to save carbon whilst transported. Plus there’s no extra energy consumption to keep it frozen.
OUR PACKING ISN'T RUBBISH
Forget non-recyclable single use plastics. Our packs are made from recycled materials and are 100% recyclable at home.
- Highly bio-available nutrients
- More nutrient-dense and no nasty chemicals
- Nutrition your dog can actually absorb as nature intended
- No unnecessary fillers means easily digestible and smaller poos
- Ensures optimal weight and a long, healthy life
- Treats that support (rather than compromise) your dog's diet
- ROCKETO always in capitals
- Butternut Box
- Different Dog
- Innovative
- Personal
- Casual
- Humorous (where relevant)
- Butternut Box
- Different Dog
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