Emma’s Diary Registration Ads
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
To raise awareness of the reasons you should register to the Emma's Diary app/make an account online.
these are the 4 reasons to register -
- Free Emma’s Diary Mum to Be and Bump to Baby gift packs, which contain big brand products and free samples. These packs can be collected at Boots or Argos.
- Our free app to help you track your pregnancy journey.
- Huge savings on car seats, travel systems and nursery furniture
- Weekly emails based on your week of pregnancy or parenthood
NOTE: Please can we have a selection of pregnant creators/mums with babies under 3/6 months.
If your child is under 3 but you are interested, please apply anyway! you may be able to use old photos / videos or speak in the past tense!
TIP: Let us know which video suggestion you would do (see Script/Story section)
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At Emma’s Diary we are here to support every mums through her amazing, personal experience of pregnancy, birth and early motherhood. We offer new mums free gift packs as well as many other benefits mentioned.
Here is more info on our free gift packs - https://www.emmasdiary.co.uk/about-us/gift-packs/get-your-free-gift-packs-today
We'd like the creators to film a reel from 1 of the 3 below options -
OPTION 1
- 4 reasons to join & give a demo of the Emma's Diary App - "Attention mums, this one’s for you!" Talk through our 4 reasons to register in whatever way you prefer - I was able to get free gift packs through the Emma's Diary app (whilst showing app) as well as huge savings on car seats, travel systems and nursery furniture, weekly emails based on your week of pregnancy or parenthood AND the free app helps you track your pregnancy journey
OPTION 2
- Emptying the gift pack onto the bed - film your x2 free gift packs as an aesthetic unboxing onto a nice background/ or placing things into a crib. Explain how mums can register via the webpage and why you love Emma's Diary https://www.emmasdiary.co.uk/register/step1-mum-and-baby-clubs.aspx
OPTION 3
- Review style video - Similar to our example of Brittany Miller, film the reel as a product review style. Voice over briefly talking through the products inside and explain how to sign up via our web page to get your own packs https://www.emmasdiary.co.uk/register/step1-mum-and-baby-clubs.aspx
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Please create a script that is natural and authentic to you!!
Please can we have a selection of pregnant creators/mums with babies under 3/6 months
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We believe that being a new mum is the best thing ever but we know it can be a time for questions and seeking reassurance, which is where we can provide a supporting hand. At Emma’s Diary we are here to support every mums through her amazing, personal experience of pregnancy, birth and early motherhood.
Emma's Diary
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