Problem - Solution Video for GUM Playbrush (Parents needed)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like you to create a video based on the German Inspiration linked below, showing some common struggles parents are facing when teaching their kids the correct toothbrushing technique. We have a specific brief for hooks that worked well, and ideas for scenes you can create with your kids while using the smart sonic toothbrush and mobile app with 13 interactive games, a toothbrushing coach and Dayo, the dragon.
Note: we do need the video to work in Story (9:16) and Feed (4:5) Format, please keep that in mind when using text elements or captions (nothing important top and bottom when filming). Also, nothing of the main action should be outside the safe space.
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GUM Playbrush recently launched its products under its new name and as part of the Sunstar GUM company, which provides all kinds of dental hygiene products. GUM Playbrush makes sonic toothbrushes for Kids (3+) and Juniors (6+) that connect to an app, where kids can play games, use a brushing coach and also care for their friend “Dayo”, the dragon. The product sells on its own with a 30-day-free trial period for the app, after that you pay for premium access. For this briefing we focus on kids above 6 years of age.
More info here https://www.playbrush.com/en-gb/kids
Hook: Hook 1: Always the same thing when it comes to brushing their teeth. Drama is guaranteed. (Your child may refuse to brush, look annoyed or throw a tantrum in the bathroom. Provide several scenes. Watch this for inspiration: https://app.foreplay.co/share/ads/yFOKblvSjYaQsfPALUxy?user=Stefanie Prodinger )
Script: I recently discovered GUM Playbrush and ordered it for my child / children. (Show the packaging before unboxing. Close-up shot of the brush, especially the soft bristles.)
With 13 interactive games, they learn the proper toothbrushing technique playfully and are fully motivated every time. And the best part: they brush thoroughly! (Show the app screen, scroll through the apps. Film your kids while playing a game. Close-up shot of your phone screen while a game is played. Film your kids and capture their excitement while playing.)
The brushing coach guides my child exactly so that no teeth are forgotten. The COI method, recommended by dentists, is playfully taught. (Have your child brushing teeth and the app screen with the brushing coach in view. Show a close-up of the app screen while its playing.)
The analysis shows exactly how thoroughly he/she brushes. Unpleasant surprises at the dentist are now a thing of the past. The drama in the bathroom has finally come to an end. (Show the analysis function. Do this after using the app and brushing coach a few times so there is data to be shown.)
Now, "child's name" only wants the GUM Playbrush toothbrush. (Front view Close-up shot of your child while brushing, focus on the mouth. Similar shot, this time not brushing but your child is smiling and showing off their clean teeth.)
CTA: To all moms and dads, I can wholeheartedly recommend GUM Playbrush. Use code GUMPLAYBRUSH to save 15%. (talk directly into the camera, you may use a selfie view and walk in your apartment to keep the video animated. Write the Code and percentage in native font and keep it long enough for people to read.)
The kids have to be 3+ for the product to be used. Also, in case the mother does not want to show the kids' faces, it's also ok, but we do need them to use the product and show close-ups of the mouth/teeth.
Links:
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
Hook 2: I am struggling to teach my children how to brush their teeth. (Your child comes out from the bathroom, you express concern/disappointment because she/he didn’t clean properly. Watch this for inspiration: https://app.foreplay.co/share/ads/Gp4Wt6toJl4Cseyz3X7x?user=Stefanie Prodinger )
Hook 3; This is how my children learn the correct tooth-brushing technique. (Stand in your bathroom, and hold up your phone showing the App Home Screen with all the available games downloaded.)
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We work with medium-sized brands in the German-speaking market, however, we do have international projects, e.g. GUM Playbrush for Kids. Our clients love working with us because we are great at creatives, hence, we do highly value great UGC content and creative processes.
Brands we love and look for inspiration are Tropicfeel, Magic Spoon Cereal, Allbirds, Snocks, Boom By Cindy Joseph.
We are a small remote team, hence, we do prefer personal and casual communication. Depending on our clients we will brief specific communication guidelines.
Brands we love and look for inspiration are Tropicfeel, Magic Spoon Cereal, Allbirds, Snocks, Boom By Cindy Joseph.
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