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This project requires a physical product
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Testimonial style video for Wollit, the smart new way to build your credit score.
Brand
Bark.London
Brand
Wollit
Compensation for this project
$240
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We'd like to create an ad that highlights what you can achieve with a better credit score, and how using Wollit has helped to improve your credit score.

There are 3 additional hooks! The 3rd one is in 'Additional Information'

# Variations
Additional Variations
3
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

You can download the app here; https://www.wollit.com / - however we will be sharing a link to a app demo so that you can showcase the new app design as well as replicate having used Wollit for more than 3-4 months.

Main Concept
Script/Description of Scenes

Hook: Here’s how Wollit improved my credit score so that I could secure a mortgage 

Script: Wollit has everything you need to improve your credit score 

And helps you build credit every month, with all UK credit agencies

including Experian, Equifax and Transunion

So no matter which credit agency a lender uses, you’ll be covered

I’ve built up my credit score, over the past year

And improved my chances of being approved for credit cards and loans

It’s super quick to get started, just download the Wollit app, add a few bits of information about yourself, and sign up.

The most effective way to improve your credit score is to take out credit and pay it back.

Wollit’s plans give you a safe and easy way to do this - no matter your current situation.

Paying for your plan monthly means that Wollit can shout about how responsible you are to the credit agencies and get your score going up!

The process is simple and stress free 

With guaranteed approval and no credit checks 

CTA: Join the thousands of happy customers today

Download now and see how Wollit can help you improve your credit score!

Additional information

HOOK 4: "Here’s how Wollit improved my credit score so now I can finally finance a car"

Links:

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage, not being able to see the product or you clearly
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Start with a different hook; "Here’s how Wollit helps me plan for the future"

3rd Variation

Start with a different hook; "Here’s how Wollit helped relieve my worry and stress about my credit score" 

About the client
Name
Bark.London
Pronunciation
Social Media
Category
Marketing agency
About

We're a growth agency specialising in paid media, creative and data.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Wollit
Social Media
Category
Apps
About
Meet Wollit, the smart new way to build your credit score. All credit agencies. Guaranteed approval. No credit checks.
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
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