Hair Care for Sensitive Skin and Scalp
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create an engaging and educational "Before & After" video using a green screen to showcase the transformation of your hair after using Cleure's Hair Care Trio. Highlight the benefits of Cleure's hypoallergenic products and the key ingredients that make a difference for those with sensitive scalps and frizzy hair.
Concept Talking to Camera:
Film yourself talking directly to the camera with a green screen background.
Discuss the issues you experienced with your hair and/or scalp before switching to Cleure, using the green screen to display images or clips of your itchy/flaky scalp or frizzy hair.
Before Shots Background
Overlay footage or images of your hair/scalp problems on the green screen while you explain these issues.
Ingredient Education
Discuss common harmful ingredients found in many hair care products that contribute to itchy, dry scalps and frizzy hair.
Explain how Cleure’s hypoallergenic formula avoids these irritants.
After Shots
Transition to a reveal of your transformed hair, showing smooth, healthy results.
Highlight the key ingredients in Cleure’s Hair Care Trio that contribute to this improvement.
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https://www.cleure.com/collections/sensitive-skin-hair-care/products/hair-care-trio
Ingredient Highlights:
Vitamin B5 - helps smooth hair and prevent frizzing and breakage
Glycerin - Attracts and locks moisture into the hair and helps prevent breakage
Lactic Acid - balances scalp pH levels and helps remove dead skin cells for a more nourished, healthy scalp
Free of: fragrance, sls, parabens, salicylates, gluten, dyes, balsam of Peru, formaldehyde, and most common allergens and irritants
Good for: Scalp psoriasis, contact dermatitis, itchy scalp
Better option than other hypoallergenic brands that strip moisture and leave hair frizzy
For all hair types including color treated hair.
*Please use this as a general guide. We want your personality and experience to shine through, and ultimately the video should sound and feel authentic to you! Please feel free to give it your own flair, use your own language and tone of voice, and customize it to your personal experience with our products.
Introduction
Start with a compelling statement/hook, some examples include (but not limited to):
- "Tired of battling an itchy, flaky scalp and frizzy hair? This hypoallergenic hair care line transformed my hair completely!”
- “Think hypoallergenic hair care can’t deliver results? Cleure’s Hair Care Trio proved me wrong!”
- "Dealing with sensitive scalp and frizzy hair? Here’s how Cleure’s Hair Care Trio saved my hair!"
- “Stop looking for band-aid solutions for your itchy scalp and treat the root cause! I’ve tried so many remedies to treat my itchy scalp, until I finally discovered that the issue was the ingredients in my hair care products.”
Before Shots Background
(Green screen showing flaky scalp/frizzy hair)
- “Here’s what my hair looked like before using Cleure. I struggled with an itchy, flaky scalp and frizzy hair. Many hair care products contain ingredients that can irritate the scalp and worsen frizz.”
- Mention harmful ingredients: “Fragrances, SLS, parabens, and formaldehyde are just a few culprits that can dry out your scalp and hair.”
Ingredient Education
- “Cleure’s Hair Care Trio is different. It’s formulated with ingredients that nourish and protect your hair and scalp.”
- “Vitamin B5 helps smooth hair and prevent frizzing and breakage.”
- “Glycerin attracts and locks moisture into the hair, helping to prevent breakage.”
- “Lactic Acid balances scalp pH levels and helps remove dead skin cells for a healthier scalp.”
- “Plus, they’re free of fragrances, SLS, parabens, salicylates, gluten, dyes, and formaldehyde, making them perfect for anyone with scalp psoriasis, contact dermatitis, or an itchy scalp.”
After Shots
(Reveal healthier scalp, smoother hair)
- “Look at the difference! My hair feels incredibly soft and my scalp is no longer itchy.”
Conclusion:
- “If you’re looking for a hypoallergenic hair care solution that doesn’t strip moisture and leave your hair frizzy, give Cleure a try. It’s safe for all hair types, including color-treated hair. Trust me, your hair will thank you!”
Ensure the lighting is good to clearly show the before and after results.
Be authentic and personal, sharing your own experience and results.
Mention the hypoallergenic and dermatologically recommended aspects of Cleure's products.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Cleure focus is to help people (90% women) with sensitive skin prevent their hair care, skin care and oral care. Our products are free of fragrance, parabens, dyes, alcohol and other common irritating ingredients, while resulting in healthy and radiant hair, skin and a beautiful smile.
Like our logo or Cleure
Vanicream, Paula's Choice, CeraVe
casual
Vanicream, Paula's Choice, CeraVe
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