Nutritious and Delicious Dog Dining
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like to create dog owner review/explanation of why their dog loves marleybones/ its key USPs. Dog owner talking to camera or videoing their pet with MB and VoiceOver.
Key USPs:
- Marleybones convenience - our food is pantry fresh so no need to freeze like other fresh/raw dog foods. Our dog food is slow cooked with fresh ingredients in order to keep all the good nutritional benefit but it a much easier more convenient storing solution for owners.
- High quality ingredients in every meal - UK sourced and freshly prepared meat, vegetables and powerful superfoods including chia seeds, kale, hemp seed. This is slow cooked in our sustainable packaging retaining all the good nutrition for your dog.
- Drool worthy deliciousness! Dogs love marleybones and its taste.
- Gut friendly prebiotics
Calling out the trial box of Marleybones for 40% off your first order. Users carry out a simple & tailored survey about their pup so that we can tailor the plan and preferences to each dogs needs.
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Premium dog food packs and gourmet treats. Online as a subscription service, creator will be sharing / receiving the marleybones intro trial box tailored to their dog (once confirming creators we will tailor this based on their dog)
Create a script that's natural and authentic to you!! The following is a guide and should not be filmed word for word but directional on the theme / topic. :)
HOOK: "Attention dog owner this one's for you" or your creative idea
"My '(dog & name)' can't get enough and it's so easy to store."
SCENE: Film a clip of your dog digging into Marleybones food (ideally with packaging in shot or with their nose/face directly in the carton. When saying the second line, do a second pan/view of your dog loving the dog food different from the first line (could be licking down to bottom of the box for example)
BODY
SCENE: film a shot closing your freezer & showing storage of marleybones on the shelf/pantry.
VO:
- Full of high quality fresh ingredients without the hassle of clogging up your freezer!
- Now I don't have to share it with my own groceries!
SCENE: Film a shot of your dog jumping/spinning/panting/looking happy / looking cute and satisfied with their dinner!
VO: Marleybones serves high quality dog food with meat vegetables and powerful superfoods for the most nutritious and delicious dog dining everyday".
SCENE: film a shot of the trial box with your dog near it sitting/walking past etc
VO: speak to the subscription offer with 1st trial box and with supporting copy like: "What's more I received 40% off my first order and got 8 meals , free treats AND a free tennis ball.
CTA: Finish off with CTA like: "Claim your discount now for your pup - bone appetite!"
Need to be a dog owner
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Marleybones is a dog dining subscription service serving fresh, slow-cooked, high quality meals and gourmet treats. Marleybones was created out of a very personal frustration Josephine had with her own dog Marley, a golden cocker spaniel. Marley was both fussy and suffered from indigestion, which meant Josephine was changing dog food more regularly than Leonardo DiCaprio was changing girlfriends. On the quest to find a food that was better for his health, tastier for his palate and friendlier towards the planet, the idea of Marleybones was born. Fast forward a couple of years and we’re now making thousands of dogs happier and healthier.
Key brand claims/values
- High quality ingredients
- Pantry fresh (no freeze no fuss) -> most fresh food brands require freezer/fridge space. MB retains all the same nutrients but using its unique slow cooking process means it can be kept in the pantry PLUS lots of health benefit vegetables and superfoods
- Powered by superfoods
- Slow cooked deliciousness!
butternut box
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different dog
lily's kitchen
pooch &mutt
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Marleybones is a premium dog dining subscription service and our tone of voice / design reflects this. Our TOV also layers in humour and playful comms (we don't take ourselves too seriously) - some examples of our TOV below:
'Dogs deserve gourmet! Wave goodbye to boring kibble and say hello to Marleybones pantry fresh™ meals filled with meat, veggies and superfood.'
'Bone appetite' 'Congrats on becoming a paw-rent’
butternut box
years.com
different dog
lily's kitchen
pooch &mutt
James & ella
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