UGC - Summer Hooks AD-904
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
For this brief we want to capitalise on the Summer weather that graces the UK from the months of June - August, specifically we want to call out how Fussy Natural Deodorant is effective even within Summer and is also effective within Heatwaves. Visually for the video we want to see you wear summery clothes.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads) https://ads.tiktok.com/toolbox/preview/#/
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Once selected information will be given on how to order your Fussy case.
Hook 1 - “Fussy Natural Deodorant works… even in SUMMER”
Open with the following hook. State how hot it is at the moment. Lift your armpit and show how you have not sweat marks, and that despite running loads of errands in the summer sun (show quick fast edits of this) your armpit don’t reak of BO. We also want to showcase Trustpilot reviews via green screen where you talk about how it’s not just you that’s vouched for Fussy’s effectiveness in summer. Please check this folder HERE to input the Trustpilot review. Please also then talk about our 3x USPs (see below).
Hook 2 - “Fussy Natural Deodorant keeps me protected throughout SUMMER”
Open with the above hook. NOTE, we want this video to be exact same as Hook 1. Only amend here is the Opening Hook Caption is slightly different.In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Must have a high degree of editing and comfortable acting on camera, along with making Social first content i.e. green screen, editing in different scenes.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 3 - “Ditch your antiperspirant and switch to Fussy Natural Deodorant this summer”
Open with the above hook. Right away we want you to visually punch a non-branded, antiperspirant can out of frame and then showcase Fussy Naturally Deodorant. State that despite the myths that people have about Summer & Natural Deodorants, Fussy provides 24hr ALL DAY protection even during the warmer summer months. We want to see you take a whiff of your armpit and smile cause you still smell so fresh. We also want to showcase Trustpilot reviews via green screen where you talk about how it’s not just you that’s vouched for Fussy’s effectiveness in summer. Please check this folder HERE to input the Trustpilot reviews. Please also then talk about our 3x USPs (see below).
Hook 4 - “Fussy Natural Deodorant works even during a heatwave”
Open with the above hook. Right away green screen and showcase this article headline HERE form The Standard about Fussy being so effective and provides ALL DAY protection even during a heatwave. Lift your armpit and show how you have not sweat marks, and that despite running loads of errands in the summer sun (show quick fast edits of this) your armpit don’t reak of BO. For this Hook, we want you showcase our 5-Star Trustpilot reviews that vouch for it’s effectiveness. State how its not just you but others vouch for Fussy’s protection during heatwaves. Please checked this folder HERE to input the Trustpilot reviews. Please also then talk about our 3x USPs (see below).
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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