Natural Fitness Food Unboxing
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
The Brief:
We are looking for authentic UGC videos – between 12-30s in length – of the unboxing, plating and eating experience.
Key Messages… Our audience are:
*Note: Natural Fitness Food’s audience has a lot of overlap with Third Space members, so consider the target audience and viewer as Third Space members.
Time poor – so communicate the convenience of the ordering and delivery process. Plus not having to cook.
Discerning – so communicate that meals are designed by nutritionists and made fresh by our chefs every day. And of course that they are delicious!
Affluent city workers – creators should therefore have or have access to, a premium/luxury looking kitchen in which to film. Video quality and editing quality is very important.
Created by nutritionists. Crafted by chefs. Made fresh every day. Conveniently delivered to your door. Food to fuel your day.
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Create a script that is natural and authentic to you! Please share ahead of filming. Be creative!
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Background
Within each Third Space club is a sub-brand and café called Natural Fitness Food.
https://naturalfitnessfood.com/
Natural Fitness Food also have an online D2C offering.
We make nutritious meals, snacks and shakes, designed to fuel your day. Conveniently delivered to your door.
How it works
Ordering is simple - you select the Day Pack you want, the date you want it delivered, and we'll do the rest!
To select your Day Pack you can either: Build Your Own or choose one of our Set Day Plans (we'd like you to build your own)
You can also choose your goal: Light (1,250kcals) | Balance (1,750kcals) | Build (2,000kcals)
In all of your Day Packs you'll get 2 meals and 2 snacks or shakes.
No lengthy subscriptions that you don't want, we deliver Day Packs when you want them, you have complete control & flexibility.
Create a script that's natural and authentic to you!
We're happy for you to tell the story and showcase the products in the manner that best suits your style and lifestyle. Whether you're unboxing, plating and eating at home or packing them up and enjoying them on the go.
That said, here's a sample script for some inspo. Please include an opening hook, key call-outs throughout and a CTA at end.
Scene 1: Picking up box from doorstep
Scene 2: Unboxing (keep this short and try to avoid the top down view as this can look messy. Perhaps just the stacking of the products out onto your kitchen counter)
Scene 3: Plating a meal
Scene 4: Dressing a meal
Scene 5: Enjoying a meal
The video should be both supplied in RAW but also with key call out messages overlaid and with a CTA at the end of the video to ‘order online’ or something to that affect.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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Third Space are London’s luxury health clubs; individual in style, bound by a common philosophy: to be the Third Space for our members, inspiring them to be their personal best.
Our central London health clubs redefine luxury fitness.
We want people to move better, feel better, perform better. #TRAININGFORLIFE
Third Space DOs & DON'Ts
DO:
- Edit. Concise feels confident.
- Focus on the customer. What do they get, why is it good?
- Emphasise Third Space values (Positive fitness philosophy; best-in-class; club not gym; personal; London)
- Make it fun. The club should be exciting. Make it fresh, different & inspiring.
DON'T:
- Ramble. Don’t use two words where one will do.
- Overshare or oversell. Too much excitement is suspicious.
- Lose style. Too Many Initial Caps or !!! looks like an excited teenager.
Equinox
Third Space is different and so is our voice...
We are: BEST-IN-CLASS.
Clear about what makes us great: craft, skill, value, meaning and depth. Well researched,
correct vocabulary. Simple feels confident and helpful.
We have a: POSITIVE FITNESS PHILOSOPHY
No clichés, guilt or shame. #trainingforlife
We are: PERSONAL
Focus on customer benefits. Emphasise the bespoke, from design to customer relations.
We are a: CLUB, NOT A GYM
Club not gym: world-class training spaces, spa, sports-medical, nutrition, inspiration for a broad range of interests and ambitions. Broader lifestyle awareness. Plugged in to life outside the gym.
We are: LONDON
Local not tourist. Homegrown & proud.
Equinox
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