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Project Summary

Project Name
11+ group course intensive
Brand
EdPlace
Brand
Website
Compensation for this project
$150
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We would like a video showing the benefits of our 11+ group courses.

The 11+ exams occur when students are in year 6 so we will need creators with children  aged or have an acting age of 9-11.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Our online 11+ group intensive courses are designed to help students and parents to prepare for the 2024 11+ exam. They are conducted over a week, online. However you will only need to attend one session to capture footage, although you are welcome to attend more.

Main Concept
Script/Description of Scenes

Hook - Here is the secret to preparing for the 11+ exam (without breaking the bank!)

Shot list: Student online course participation; the interactive lesson space; student completing EdPlace activities to practice what was learned in the group sessions; Student completing 11+ assessments and practice papers; parent support webinars; parent putting feet up and relaxed

Create a script that is natural and authentic to you!!

Key messages: 

  • 4 day intensive led by expert 11+ tutors
  • Covers 11+ subjects of Non-verbal reasoning, verbal reasoning, and English and math
  • Learn the topic in a group setting and practice at home with EdPlace's award-winning online learning resources
  • including 11+ practice papers
  • aligned to 11+ exam boards

builds confidence [child's name] is ready to show their skills come exam day!

Additional information

The 11+ exams occur when students are in year 6 so we will need creators with children  aged or have an acting age of 9-11.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Hook 2 -The secret to finding the best 11+ tutors

3rd Variation
About the client
Name
EdPlace
Pronunciation
Social Media
Category
Software
About

EdPlace is the smartest learning app for students from year 1 - GCSE. From National Curriculum aligned learning resources to 1:1 online tuition across English, maths, science and the 11+, our aim is to help your child improve their grades and build confidence. 

Using a combination of human tutors and AI-driven online learning resources, we empower parents to help their children in their education and support 50,000+ parents, tutors and teachers across the UK.

When written, our brand name is spelled EdPlace (capital E, capital P).

Brand Guidelines

IXL

Seneca Learning

ATOM learning

My Tutor

Tone of voice

We have a casual tone of voice, empowering and friendly but not humorous or too 'quippy'.

Competitors/similar brands

IXL

Seneca Learning

ATOM learning

My Tutor

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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