Pet Insurance UGC
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like to create a UGC video showcasing you and your pet close up, to create a sense of relatability and tug on the heart strings!
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Waggel pet insurance covers cats & dogs in the UK for most things. https://www.waggel.co.uk/
And please take a look at Waggel.co.uk so you are familiar with the brand/what they offer
Please follow the style of the video shown above!
[voiceover only, should be spoken quite upbeat and fast paced, but not like you're struggling to catch your breath. Ideally it should be around 30-40 seconds.]
Say hello to my boxer-cross - Tiabeanie, and our tuxedo cat Tuna! When I got Tiabeanie, I looked everywhere for the right insurance, so I was really happy when I found Waggel!
I’d heard that boxers can get a few health problems, so I spent ages online, researching as much as I could. Then I was worried…. What if something happened to her? Her and Tuna are my world! So you can imagine how I felt when I read that Waggel insurance offers lifetime cover for things like illness and dental.
The thing I liked the most was the free vet video calls 24/7- so if you ever feel worried about something you have someone to talk to right away - this made me feel so much more at ease when Tiabeanie was poorly a few weeks ago.
We insure our cars and phones to protect them from unexpected costs. Why not do the same for our pets?
If, like me, you love your fur babies so much, and you want to make sure they are covered for every eventuality, have a look at Waggel today. Their online quote only takes a few minutes, and it’s so simple to get started with them.
I can now relax with these 2 :)
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Visual cues; please film as many shots below as possible & send a voice over for the above script.
[Close up shot of cat, dog & owner together]
[Cat playing in house/outside (if relevant) etc]
[Dog playing in house/outside (if relevant) etc]
[Show relaxing time on sofa with pet, cup of tea/hot choc etc, snuggling up and being happy]
[Dog (& cat?) next to owner, using laptop and looking at health issues for boxers]
[Cat owner stroking cat somewhere inside house]
[Cat owner petting dog somewhere inside house]
[Owner carefully throwing money (pound notes) near cat & dog]
[Close up of cat playing with a toy]
[Close up of dog playing with a toy]
[Cat following owner around the house]
[Dog following owner around the house]
[Cat meowing constantly]
[Dog barking constantly]
[Dog doing tricks/training for treats]
[Dog doing any obedience training]
[Cat sleeping peacefully]
[Dog sleeping peacefully]
if you have any other ideas on what to do with your cat then you are welcome to, so long as it fits within the theme.
Lots of close ups of your pet, visualising pain points, getting creative (e.g. putting money near their mouth), showing the website, how to purchase, showing you with your pet, etc!
it should be face paced and creatively edited similar to the inspo link, while still looking native to TikTok!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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