Heidi UGC #4 - Beginner
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
https://www.loom.com/share/8f90e46ba8904ff987f45adbbd7042ea?sid=1a2c28b4-c9d3-4903-87a2-87a421905ebf
https://docs.google.com/document/d/1Oh2qXUBUeFaWOwrDU3Dtjq7dYsXw44Wv-YBvZlJ3apA/edit?usp=sharing
This ‘Friction > Resolution > Reassurance’ ad will be used for paid social advertising. It is essentially a mix of a testimonial and product demo. The overarching message is that with Heidi, it’s easy to book a ski holiday, even if you’ve never done it before.
We would like a mix of speaking to camera and voice over with B-Roll clips weaved in. If you think something like a cut-out of yourself speaking over the top of the screen recordings would work then we’re happy for you to do this.
Deliverables
- Full edit with voice over/talking head and B-Roll (Vertical 9:16 & Square 1:1) (with music and captions)
- Full edit with voice over/talking head and B-Roll (Vertical 9:16 & Square 1:1) (without music and captions)
- Edit of B-roll with no talking head (Vertical 9:16 & Square 1:1)
- Edit of Talking head with no B-Roll
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Heidi is a ski holiday provider that gives the customer huge flexibility on their holiday. We make it easy to find a holiday from thousands of options, with the ability to fly on any day, from any airport and for any duration.
Heidi’s easy to use website makes it simple to narrow down options and find a holiday that is perfect for beginners. We have a friendly team who are always on hand to answer any questions by phone or email.
The Hook
For the opener, film yourself to camera saying:
Hook 1: "I’ve done it! I’m about to book my first ski holiday and it was easier than I thought"
Hook 2: "Don’t book your first ski holiday, until you’ve seen this!"
B-Roll ideas (you might have more, this is just to get you going):
- Watching ski video
1.Friction
Film yourself to camera saying this (or if you’d like to reword for how you’d naturally say it, feel free):
"I always wanted to give skiing a go but never knew where to start.
Where should I go, what do I need, how do you even ski?"
B-Roll Ideas (you might have more, this is just to get you going):
- Clips of beginner skiers (we will provide)
- Looking confused
- Loads of tabs open on computer searching about skiing
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2.Resolution
Film yourself to camera saying this (or if you’d like to reword for how you’d naturally say it, feel free):
"But then I discovered Heidi and it made everything so simple.
I used the beginner filter so it would only show me ski resorts that are great for beginners
I found a hotel near the lifts at a great price and then added ski lessons, ski hire and a lift pass all in one place
I had a few questions about skiing so I gave Heidi a call and they gave me loads of amazing advice.
And now I’m all set to go! If skiing is as easy as booking with Heidi then catch me at the next Winter Olympics!"
B-Roll:
- Screen recording/clip of you using the website to find a holiday (select ‘unsure where to go’ and select the Beginner filter)
- Screen recording/clip of you selecting airports, dates (Please use early March) and number of people
- Screen recording/clip of you selecting a hotel, choosing your flights, adding extras
- Clips of you looking excited/happy/surprised at how easy the booking process is
- Clip of you on the phone smiling
- Clip of you looking excited (maybe wearing winter clothes like bobble hat etc.)
3.Reassurance:
Film yourself to camera saying this (or if you’d like to reword for how you’d naturally say it, feel free):
"I’m so excited to go and if I have any more questions I can just give Heidi a call or drop them a message
They’ve got hundreds of 5 star reviews so I know I’m in good hands"
B Roll:
- Scrolling through Heidi trust pilot
- Clips of beginner skiers (we will provide)
4.CTA
CTA 1: "Honestly, with Heidi, finding my first ski holiday was so much easier than I thought it would be. You have to try it for yourself!"
CTA 2: Heidi made finding my first ski trip so simple! Trust me, search Heidi today
B-Roll:
Clips of ski resort scenery (We will provide)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
Hook 2- Don’t book your first ski holiday, until you’ve seen this! (Variant)
CTA 2 - Heidi made finding my first ski trip so simple! Trust me, search Heidi today
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Heidi burst onto the ski holiday market in 2018 (formally known as Ski Zoom). We believe we are now the third biggest ski holiday company in the UK, and on track to become the second biggest.
Heidi grew from a desire to fix the lack of flexibility in the winter ski market. We help skiers and mountain lovers discover resorts that are hidden gems alongside the classics, and our clever tech is giving them the flexibility to do it in a way that suits them best. Customers can choose from over 300 resorts, fly the day of the week they want, and stay for as many days as they want - all in a few simple clicks.
Heidi, as a youthful, challenger brand, is shaking up a very traditional ski holiday industry. People are rejecting pre-packaged ski holidays in their thousands, and opting for Heidi, where they can find ‘The most flexible ski holidays, made easy’. And customers are loving the experience too! - our 4.9 rating on TrustPilot is testament to that.
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