Pooch & Mutt Easter Meaty Treats
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective: Increase brand awareness, engagement, and sales of the Limited Edition Pooch & Mutt Easter Meaty Treats
Messaging:
The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.
Tone and Style: Fun, informative, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.
Core Message: Treat your pooch to their own Easter EGGstravaganza with these delicious meaty bites packed with lamb, chicken and vibrant spring greens to restore vital nutrients and support immunity.
MUST CONFIRM STORYBOARD WITH US FIRST
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Easter Treats
Treat your pooch to their own Easter EGGstravaganza with these delicious meaty bites packed with lamb, chicken and vibrant spring greens to restore vital nutrients and support immunity.
We've included a variety of veggies that are naturally in season to produce an even better taste, including antioxidant rich parsley, and peas containing lutein to support skin, heart and eye health. As with all our Meaty Treats range, we've also included probiotics that contribute to a healthy gut flora and support the immune system, as well as collagen for skin & coat
Spring has sprung, and so too have these blooming tasty limited edition treats... but don't wait around, like the Easter Bunny they'll be gone before you know it! So hop to it and create a pooch perfect treat trail with these delicious meaty bites, it is officially egg hunting season after all!
Naturally Hypoallergenic. These treats are formulated with no added artificial flavours, colours or preservatives, with no grain, cereal, gluten, beef, soy, dairy and non-GM produce.
Hook Ideas
- Calling all dog parents, your pooches don’t have to miss out on tasty treats this Easter!
- Give your furry friend the ultimate treat this Easter
- Come on an Easter egg hunt with me and dogs name
- Attention dog owners! Here’s an Easter treat your dog can eat
- Looking for an egg-stra special treat for your dog this Easter?
- Make your dog's Easter egg-stra special with Pooch & Mutt’s…
- I’ve found the perfect Easter activity for my pup
- Spoil your pup this Easter with delicious meaty treats
- (Dog POV) My mum says she’s got me an eggstra special treat this Easter!
Concept idea: Show how the Pooch & Mutt limited edition Easter Meaty are a fun and delicious treat for your dog to enjoy during the Easter season.
In the video you could show:
Dog POV At Easter (my mum won’t let me have any of her chocolate, but instead she found me these egg-stra special treats from Pooch & Mutt - how lucky am I!?)
Doing an ‘Easter Egg’ Hunt with your dog in the garden to find the treats
Having a spring picnic, and feeding your dog the treats
Teaching your dog fun Easter themed tricks using the treats
You must include showing:
The product packaging, the key ingredients and call out the benefits
The treats - ideally close up, and giving them to your dog
Product Highlight: The Pooch & Mutt Easter Meaty Treats should be clearly visible and central to the content. Highlight some of the product's benefits highlighted below (e.g.,) through visual or verbal cues in a natural, non-salesy manner. Please do not read the product benefits word for word, adapt them to feel natural in your voice over.
Key Product Highlights for Easter Meaty Treats:
100% Natural, Grain-Free Meaty Treats
With Lamb & Chicken - high protein to support optimal health
Probiotics for healthy digestion
Plus Collagen for healthy skin & glossy coat
Suitable for all dogs and puppies aged 12 weeks +
Fun, limited edition egg shape treats
We are open to creativity so if you want to amend the script at all and make it your own then feel free to be creative with it and make it feel authentic!
Video editing requirements:
- Key edit elements we are looking for: Comic elements, close up shots, ASMR shots, some shots of creator in screen to add personal element
- Showcase a happy dog with movement and energy where possible.
- Ensure each frame lasts not more than 3s (where possible) to ensure the video is engaging throughout.
- Voiceover/Text to speech to be very enthusiastic.
- Please film in natural light and in high-res and no blurry footage.
- Add engaging captions to your video and remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Please don't sound like you're reading off a script.
- When writing the brand name in captions use 'Pooch & Mutt'.
- Share your storyboard with Rachel prior to filming
- Please ensure music used in videos are cleared for commercial use
Subtitles:
Please use font ‘Poppins’ for subtitles, with a background colour of #b1d69a
It is not necessary to transcribe every word of the voiceover.
Focus on highlighting key messaging, such as benefits or essential ingredients.
Implement coloured backgrounds to the text when emphasising unique selling points to make key information stand out.
Where possible, include the main video hook in subtitles within the first 3 seconds.
Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have. Please ensure we are told what breed of dog you have and we need to ensure that none of the dogs have a bark ecollar, docked tail or docked ears. E-mail dog photo to rachel@usetwirl.com if you haven't already!
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
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