Showcasing the Liledu Toy Subscription Experience
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Parents often find it overwhelming to choose the right toys for their children, struggling with the confusion of reading manufacturers' guides to determine if toys are age and developmentally appropriate. Liledu solves this problem as a monthly subscription service offering expertly curated play kits for children aged 0-2 years. Each play kit is selected by educational experts to perfectly match the child's developmental stage, ensuring the suitability of toys to support developmental milestones and promote learning through play. The Play & Swap model means families return the previous month's play kit and receive a new one, keeping playtime fresh and exciting. Encourage parents to subscribe to Liledu for a hassle-free, cost-effective way to meet their child’s toy needs.
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Please follow the structure below when planning your script/storyboard, ensure it is natural and authentic to you!
HOOK: Take the guesswork out of toy shopping with Liledu!
1) Pain Points Addressed:
Discuss how overwhelming it can be for parents to select the right toys for their children, especially with so many options available, confusing manufacturers' guides, and the challenge of determining if a toy is suitable for their child’s age and developmental stage (it’s expensive guesswork).
Emphasize that parents in the UK can spend an average of 715 GBP per year per child on toys, many of which are underused.
Highlight that 31% of kids' toys are barely played with—less than 10 times (so buying toys is a total waste of money).
2) Introduction to Liledu:
Explain that Liledu is a toy subscription service offering curated play kits for children aged 0-2 years, perfectly tailored to match their developmental needs at every stage.
Highlight that each play kit is selected by educational experts to perfectly match the child’s developmental stage, following the Montessori method.
Emphasize that parents can be confident the play kit they receive will be engaging and dedicated to helping their child learn new skills, eliminating any guesswork.
3) The Liledu Method:
Explain how Liledu works: Upon registration, Liledu finds the perfect play kit for your child and ships it the very next day. Each kit features 4-8 carefully selected educational toys worth up to £150. You get a play kit for 4 weeks to play and discover, ensuring your child always has exciting new toys that are perfectly tailored to their developmental stage. When you renew your subscription, you receive a new play kit and return the current one free of charge, keeping playtime fresh and exciting.
4) Benefits:
Mention that the play kits rotate monthly, ensuring children always have new, developmentally appropriate toys to engage with.
Emphasize that Liledu provides a better way to meet your child’s toy needs without the hassle and expense of constantly buying new toys.
5) Call to Action:
Encourage parents to subscribe to Liledu to ensure their child receives developmentally appropriate toys tailored to their growth stage.
Highlight the convenience, cost-saving, and developmental benefits of the Liledu subscription service.
---- incorporate the following into your content ----
Personal Touch:
- Add your own experiences as a parent or caregiver to make the video authentic and relatable.
- Share any personal anecdotes or observations about the challenges of selecting the right toys for your child.
- Mention how much you have personally spent on toys, to highlight the potential savings with Liledu.
Closing Statement:
Summarize the key benefits of Liledu’s subscription service: the play kits that perfectly match, and the Play & Swap method.
Reinforce the idea that Liledu offers a hassle-free, cost-effective solution to toy shopping.
End with a strong, inviting call to action for parents to subscribe to Liledu and start swapping!
We will deliver the Liledu play kit (product to include in the video) directly to your home.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Liledu is a toy subscription service offering curated play kits for children aged 0-2 years. Each play kit includes high-quality, expert-selected toys designed to support developmental milestones and promote learning through play, following the Montessori method. The service operates on a Play & Swap model, ensuring sustainability by allowing families to exchange kits monthly, reducing waste and promoting eco-friendly practices.
https://lovevery.com/
https://www.kiwico.com/
https://tinyearthtoys.com/
https://www.tribu-box.com/en
Liledu's new brand language is engaging, customer-focused, and emphasizes sustainability and educational value, making it easier for parents to understand and appreciate the unique benefits of the service.
Our brand voice is vibrant, engaging, and eco-conscious, reflecting our commitment to a greener future.
It’s about sparking curiosity and discovery while reducing clutter and waste.
We use British-English FIRST approach.
Playful Tone:
Infuse every piece of content with a playful and joyful tone. We’re all about fun and excitement, so let’s keep it light-hearted and enthusiastic.
Eco-Friendly Focus:
Sustainability is at the heart of everything we do. Emphasize our commitment to eco-friendliness and the importance of reducing waste in a cheerful and empowering way.
Educational Emphasis:
Highlight the educational value of our toy kits and the Montessori-inspired learning approach. Showcase how playtime with Liledu toys encourages growth, development, and curiosity.
Empowerment and Inclusivity:
Celebrate diversity and inclusivity in our messaging. We want every child to feel valued and empowered to learn and explore with Liledu.
Clarity and Simplicity:
Keep communication clear, concise, and easy to understand. Avoid jargon and overly complicated language, ensuring that our message resonates with all audiences
https://lovevery.com/
https://www.kiwico.com/
https://tinyearthtoys.com/
https://www.tribu-box.com/en
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