be. ASDA launch videos
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
be. is our exciting new canned cocktail brand. Our enticing selection of 8.4% ABV signature canned cocktails, inspired by the finest experiences life has to offer, redefines affordable luxury. Combining best-in-class spirits, juices, and ingredients with the convenience of bar-quality beverages.
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be cocktails in 4 flavours; passion fruit martini, strawberry daiquiri, margarita and paloma (*new)
KEY MESSAGING
be. will be launching into ASDA with the addition of 2 new flavours, margarita and paloma.
please note - The ASDA range will consist of passion fruit martini, strawberry daiquiri, margarita and paloma (not pina colada - just fyi please don't mention this in the video)
BRIEF
We will send you a couple of each of the ASDA range flavours. Please create a video using the script below (each creator will be assigned either script one or two) showing all 4 flavours of the cocktails being served in appropriate glassware (see our socials for serving inspo).
SCRIPTS: (please wait until one of the briefs has been assigned to you :))
Creator One
I have exciting news! My favourite canned cocktails have just landed in ASDA with 2 new flavours, margarita and paloma! The best part? You don’t have to prepare a thing! The 8.4% ABV cocktails are ready to serve straight from the can. My favourite one has to be the passion fruit martini. I love how the nitro-infused liquid creates a foamy head to the cocktail, just like one you would order from a bar! Head over to ASDA to try the full range today.
Creator Two
Craving that perfect cocktail but don’t want to bother with all the prep work? I have something you’re going to love! Let me put you on to be. cocktails; a range of 8.4% canned cocktails that are now available to buy in ASDA! Did I mention they have brought out two brand-new flavours?! The margarita is a timeless blend of premium tequila and zesty lime whilst the paloma is a grapefruit-infused delight that’s the right amount of sweet and tart. No more mess, no hassle, just pure indulgence. Find your time to be in ASDA today!
Please do not show the box they arrive in!
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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We are Global Brands; we are the UK’s leading independent drinks expert and the creator of a range of great-tasting alcoholic and non-alcoholic drinks. Not heard of Global Brands? Don’t worry we bet you’ve heard of the brands that fall under the Global Brands name including VK, Hooch, Reef, All Shook up and Shake Baby Shake to name a few!
We aim to enhance moments one drink at a time, no matter where you are or who you’re with.
It's more than just a drink to us.
Please see brief for this info.
Our brands all have their own unique tone of voice.
Please see brief for this info.
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