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This project requires a physical product
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Fashion, 15 sec Reel
Brand
Molson Coors
Brand
Website
Compensation for this project
$125
Duration
Up to 15 seconds
Format
Physical product
Yes

The Brief

Description

We're looking for a chatty GRWM or a fun styling video where you make use of creative transitions to show outfit ideas that match the cocktail's vibe!

Rekorderlig is a Swedish Premium Fruit Cider brand and UKs #1 fruit cider brand in the On Trade. We are modern, forward thinking brand that embodies style, vibrancy with a cheeky attitude.

We have launched a brand new flavour Peach-Raspberry, that's bang on trend for consumers flavour preferences.

We are looking for creators who are likeminded, and love fashion, lifestyle, homewares and overall like to live a lighthearted lifestyle.

We are looking for UK based creators. Must be over the age of 25.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Rekorderlig Cider 

Rekorderlig is a Swedish Premium Fruit Cider brand and UKs #1 fruit cider brand in the On Trade. We are modern, forward thinking brand that embodies style, vibrancy with a cheeky attitude.

Main Concept
Script/Description of Scenes

HOOKPlease show the product within the first 3 seconds

Talking Points:

  1. Peach Raspberry being Rekorderlig's brand new flavour 
  2. Peach is the biggest flavour trend for this year/the new in flavour of 2024. 
  3. Perfect summer beverage if you're looking for a lighter beverage. 

Should feel organic like you're on facetime with a friend, feel free to include you reactions to the product / wholesome interactions, etc.

Please show 3 core outfits!

Content ideas we would love to see for inspiration, include...

  • GRWM fashion/makeup etc...
  • Choose a Peach-Raspberry inspired outfit with me/ flavour fit checks (strawberry lime fit check)

https://drive.google.com/file/d/1BQMMOE0BiIRoe1RSmW_hfT75-YC4QSfv/view?usp=sharing this explains part of our brief and shows some inspo

Additional information

 While we are a beverage company, we want to add more to our content and lean into the lifestyle page.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Molson Coors
Pronunciation
Rek-Order-Lig
Social Media
Category
About
Brand Guidelines

We are inspired by social first companies, not only within alcoholic beverages...Rhode, Glossier, Little Moon!

Tone of voice

Carefree, Lighthearted, Vibrant & Cheeky

Competitors/similar brands

We are inspired by social first companies, not only within alcoholic beverages...Rhode, Glossier, Little Moon!

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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Please note: It may take up to 10 min until your assets are shown here.
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