[Puppy Content] Zigzag vs Google
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Our app has many unique features, with our Zigzag AI bot 'Ziggy' and our puppy coach 'expert support chat' being key elements of this. So, in line with the launch of Ziggy AI, we would love to commission some new ads specifically targeting these areas of our app, along with variations that show the two together. We aim not to work separately from puppy classes and physical training, but to work in unison with these. This is much the same regarding our Ziggy AI and Puppy Coaches, the two are meant to work together to help our users achieve the best results possible.
With all of this in mind, we have 3 new briefs around these areas, please find these attached below. PLEASE MAY THE VIDEO BE NO LONGER THAN 45 SECONDS.
MUST have a puppy or old videos of your puppy to use in the content!
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The product is our app 'Zigzag Puppy Training'. This is an app designed to create a personalised journey for your puppy around their age, needs, and breed to deliver the best training programme for their specific developmental windows.
Zigzag vs Google ad without voice overlay, works purely on feel
THIS IS JUST A GUIDELINE FOR THE BRIEF, PLEASE FEEL FREE TO USE YOUR ABILITY AS A CREATOR TO GET CREATIVE AND PLAY AROUND WITH WHAT IS PROVIDED!
- Starts with user typing into google on their laptop ‘how to stop my puppy nipping’ all you can hear is the keyboard typing, it is very quiet to build up the suspense…
- Then bam, voice overs and overlays appearing on the screen of crazy advice very loud and hectic, this aims to try and reflect how the user will be feeling in this moment with all this wild and contradicting advice.
- Then silence again, a deep breath, slap the laptop shut and look down to their pup who nods their head then pans back to the user nodding their head, opens up the Zigzag App and goes onto Ziggy
- Then can go into their internal monologue as they type in the same question into Ziggy and immediately get a great clear answer for their question ‘finally some clarity’
- ‘Cut out the noise and find consistency in your puppy training, download Zigzag and make Ziggy a Pawrents Best Friend’
Our creator must have a dog, preferably a puppy, that they can work with on the content.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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Zigzag is a puppy training app on a mission to make training enjoyable and accessible for everyone. New puppy parents love their pup for the joy they bring - not the work! We believe a well-trained pup isn't an overnight success, but an imperfect journey with plenty of ups and downs along the way. The Zigzag app offers a tailored training plan based on pup's breed and age as well as 24/7 instant chat with certified trainers for any problem - no matter how big or small. We're 100% dedicated to puppyhood - the critical development window to help pups master key lifeskills. All of our training programmes are based on positive reinforcement methods - see zigzag.dog/about for more details.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
Honest: we don't claim having a puppy is easy, but we do say we'll get there, together. We always explain what's happening and why. Playful: our brand highlights the humorous side of having a puppy and getting to know one another. And it's often the imperfections that are worth a laugh. Motivating: our brand is positive and encouraging of the progress and efforts, not just the results. If you're doing training, your doing good. TOV should come across honest, witty, empathetic, encouraging, and casual.
Key competitors: Dogo, Woofz, Puppr, Fluffy, Every Doggy, Hundeo, Gentle Beast (US), Pupford (US) Note: we are not seeking to compete with puppy training classes and actively work with certified dog trainers.
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