Heres 5 reasons why you should feed your dog Marleybones
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Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like to create dog owner review/explanation of why their dog loves marleybones/ its key USPs in 5 points. Dog owner talking to camera with their pet with MB and VoiceOver.
Key USPs:
- Amazing for fussy / sensitive stomach dog's because of its High quality ingredients in every meal - UK sourced and freshly prepared meat, vegetables and powerful superfoods including chia seeds, kale, hemp seed. This is slow cooked in our sustainable packaging retaining all the good nutrition for your dog. Drool worthy deliciousness! Dogs love marleybones and its taste. Gut friendly prebiotics
- Marleybones convenience - our food is pantry fresh so no need to freeze like other fresh/raw dog foods. Our dog food is slow cooked with fresh ingredients in order to keep all the good nutritional benefit but it a much easier more convenient storing solution for owners.
- Subscription is simple easy and specifically tailored to your dogs preferences and dietary requirements. Calling out the offer of 40% off your 1st order (discounted trial box for 1st time users) Users carry out a simple & tailored survey about their pup so that we can tailor the plan and preferences to each dogs needs.
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Premium dog food packs and gourmet treats. Online as a subscription service, creator will be sharing / receiving a marleybones delivery of meals and treats tailored to their dog (once confirming creators we will tailor this based on their dog)
This is guidance - but opening hook and speaking to the camera on "5 reasons" as well as each new point "e.g number 1" pan back to creator with the food (like the example given) is something we want to have.
HOOK: VO1: "Here's 5 reasons why you should feed your dog Marleybones`"
Scene: Film self facing the camera with dog in arms or next to you and the packaging also in shot. Hold hand up to action 5 reasons.
VO2 Number 1: MEAT CONTENT - each pack contains 60% meat content with vegetables and superfoods and free of preservatives.
SCENE: Film self stating no.1 - then a video of you showing the back of packaging and ingredient list.
VO3 Number 2: MY DOGS SKIN & COAT is glowing. We've seen a huge difference and know we are feeding them the best for their healthiest and happiest life.
SCENE: Film a couple small vids of your dog, looking happy/doing a trick/ sitting with the food and treats.
Number 3: MY DOG LOVES IT - it's super tasty for those fussy eaters like mine.
SCENE: Shot of your dog digging into their food bowl
Number 4: PANTRY FRIENDLY - it's so easy keeping in my cupboard instead of filling up my freezer
SCENE: Film products stored in your cupboard and pantry. (If you use frozen food can show a shot of you no longer needing it /freeing up space.
Number 5: SUBSCRIPTION - It's a tailor made, convenient subscription delivered to my door when we need it.
Film: Shot of the marleybones quiz going through it as well as marleybones delivery at your door / opening the door with your dog.
"Save 40% off your 1st order with code (tbc)" -
film a shot similar to the start with yourself your dog and marleybones food.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Marleybones is a dog dining subscription service serving fresh, slow-cooked, high quality meals and gourmet treats. Marleybones was created out of a very personal frustration Josephine had with her own dog Marley, a golden cocker spaniel. Marley was both fussy and suffered from indigestion, which meant Josephine was changing dog food more regularly than Leonardo DiCaprio was changing girlfriends. On the quest to find a food that was better for his health, tastier for his palate and friendlier towards the planet, the idea of Marleybones was born. Fast forward a couple of years and we’re now making thousands of dogs happier and healthier.
Key brand claims/values
- High quality ingredients
- Pantry fresh (no freeze no fuss) -> most fresh food brands require freezer/fridge space. MB retains all the same nutrients but using its unique slow cooking process means it can be kept in the pantry PLUS lots of health benefit vegetables and superfoods
- Powered by superfoods
- Slow cooked deliciousness!
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Marleybones is a premium dog dining subscription service and our tone of voice / design reflects this. Our TOV also layers in humour and playful comms (we don't take ourselves too seriously) - some examples of our TOV below:
'Dogs deserve gourmet! Wave goodbye to boring kibble and say hello to Marleybones pantry fresh™ meals filled with meat, veggies and superfood.'
'Bone appetite' 'Congrats on becoming a paw-rent’
butternut box
years.com
different dog
lily's kitchen
pooch &mutt
James & ella
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