Diet Meal Replacement Taster Bundle
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
For this video, the objective is conversions and will be used for ads across our social channels. The video should showcase a product demonstration or unboxing to catch the audience's attention and improve ads performance. Please show off the different flavours as it allows people to try more flavours for a lower price before they commit to the one they like most.
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Create a script that is natural and authentic to you!!
Hook - If you’re anything like me and find it hard to curb your cravings whilst trying to lose weight, adding this into your daily routine will give you that extra boost you need.
Voiceover and Video Text Suggestions:
If you’re anything like me and find it hard to curb your cravings whilst trying to lose weight, adding this into your daily routine will give you that extra boost you need. It’s a nutritionally complete meal, so a great way to get everything your body needs, and only 250 calories per shake. I ordered Protein Works’ taster bundle initially so that I could try 5 flavours and find my favourite - it has to be the XXX! If you’re not adding this into your weight loss journey or daily routine, then you’re missing out. If you fancy trying your own taster bundle today, then head over to Protein Works website through the link below!
CTA - If you fancy trying your own taster bundle today, then head over to Protein Works website through the link below!
Additional Info
Key Creative Elements
- Relatable Problem: The video should begin by addressing a common issue that many people face, which is an extra boost to aid weight loss journeys.
- Product Review: The voiceover should showcase the positive effects of the product, highlighting its ability to provide dietary success, delivering on nutrition and taste, and offering the perfect calorie-controlled meal replacement to help support weight loss.
- Highlight Selling Points: The video should emphasise the convenience and benefits of incorporating the product into your daily routine, positioning it as a must-have for those looking to enhance their wellness and weight loss journey.
What you get:
- 15 meals for £17.59
- Choose from a variety of flavours
USPs:
- Nutritionally complete meal
- Low in sugar
- Up to 20g Protein
- Helps to fuel your weight loss journey
- Made with cutting-edge ingredients
- You stay fuller for longer
- Controls your calorie intake
- Choose from six delicious flavours
- Costs just £1.18 per meal
- Contains 23 added vitamins & minerals that help fight fatigue and support your immune system
Instructions:
- Add 2 scoops (70g) of Diet Meal Replacement
- Add to 350 ml of chilled water in a Protein Works shaker
- Shake well for 10 seconds, consume and enjoy
We’re super excited to work with new Creators and to see what you come up with! :)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Protein Works is a nutrition brand with a strong sports nutrition legacy. Our mission is to make The Best Shakes on the Planet (this is also our slogan). At Protein Works, we manufacture a wide range of protein shakes, complete meals, and snacks designed to make healthy living easier, tastier, and more accessible. Innovation and a deep care for our customers is at the core of all the products we produce and all the services we deliver. Three pillars driving our unique brand proposition:
Making healthy eating enjoyable through shakes and meals that deliver an amazing experience and superior flavour.
Innovating fast and with purpose to ensure we are constantly refining our service and product offering
Caring for our customers by offering world-class service
Target audience:
People interested in protein shakes and complete meals ages 25-55. An equal split of male and female. We are looking to target everyone who is actively looking for healthy and delicious shakes, complete nutrition meals, and snacks. Note that our audience is not comprised exclusively of gym goers; it is made up instead of people from different ages and backgrounds looking to fuel their days in a healthier, tastier, and convenient way.
Who are your main competitors or any other brands you look at for inspiration?
Professional but friendly and approachable.
Who are your main competitors or any other brands you look at for inspiration?
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