Product testimonial - Weight loss made easy with the Nupo Diet
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Show how the Nupo Diet can help you lose weight without needing to count calories, do extensive shopping and meal planning.
The target audience are 35+ year old women, who want to lose weight, but want a diet that caters to their needs.
Nupo (NUtritional POwer) is a Danish brand and has over 40 years of experience in the diet industry.
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Product Link: https://nupo.co.uk/products/nupo-diet-taster-pack
Nupo Diet is a clinically proven Very Low-Calorie Diet (VLCD), specially developed to replace your total diet for simple and easy weight control. Nupo Diet VLCD formulation is high in protein and fiber and provides approx. 800 kcal per daily serving, when consuming all 6 Nupo sachets. It ensures the right amount of all the essential nutrients, vitamins, and minerals your body needs to bring you safely to the finish line.
If you want to follow a Nupo Diet you have to consume 6 portions per day, to cover all the nutrients your body needs. You can freely mix and match between cold shakes and warm soups and meals. The purpose of the Nupo diet is to create the most efficient and responsible diet for you to enjoy.
- The Nupo Diet Taster Pack includes all 18 flavors & 1 shaker:
- Shakes:
- The Nupo Diet Taster Pack includes all 18 flavors & 1 shaker:
§ Chocolate
§ Chocolate Mint
§ Strawberry
§ Blueberry Raspberry
§ Mango Vanilla
§ Caffe Latte
§ Vanilla
§ Chai Latte
- Soups:
§ Spicy Thai Chicken
§ Tomato
§ Vegetable
- Meals:
§ Oatmeal Apple Cinnamon
§ Oatmeal Vanilla Red Berries
§ Chili Sin Carne
§ Egg Omelette
§ Risotto
§ Couscous
§ Chocolate Pudding
Important: The Taster Pack was created so you can try all flavors one time and then to create e.g. a 10 day or 4 week diet bundle with your favorite flavors.
- The Nupo Diet can also be combined with normal food, if you're looking for more than 800 kcal: https://nupo.co.uk/pages/1200-calorie-diet
Create a script/storyboard that is natural and authentic to you!
Hook: Come up with an engaging hook (below are suggestions)
- Realistic What I Eat in a Day
- #1 Non Restrictive Weight Loss Tip (Nupo)
- Watch this if you want to learn how to lose weight without restricting what you eat
- POV: Mom on a diet
- Say good bye to counting calories, doing extensive shopping and meal planning - Try Nupo instead!
BODY:
Key USPs of the Nupo Diet: (pick what resonates with you. ideally film this to camera so the audio keeps playing when you show other clips)
- Less than 130 kcal per serving
- Over 150 million portions sold
- Developed by healthcare specialists
- Trusted since 1981
- Clinically proven (35+ clinical studies proving the effectiveness)
- The portions keep you satisfied for hours
- Is a total diet replacement, so contains all important vitamins, minerals and acids you need
You can use our recipes to add normal food to the Nupo Diet to reach e.g. 1000 or 1200kcal
Other clips (to weave into the content), and to structure your video:
- Film yourself talking to the camera
- Show our Nupo Diet Taster Pack with all 18 flavors
- Show how you prepare and eat (mix, shake & if needed heat) at least one product and talk about what you like about the Nupo Diet (e.g. flavor, nutritional benefits, easy diet etc.)
- Include them naturally in your day or do an entire day with Nupo
CTA: "Check out the Nupo Diet in the Diet taster Pack and find your favorite flavours for your diet" (Doesn't have to be the exact wording)
Do:
- Film in natural bright light - make sure that you and the product are seen well
- Natural make-up & clothes
- Sound authentic and energetic
- When not directly speaking into a camera, use a Voiceover but ensure the audio is seamless and natural
- Include subtitles
Don'ts:
- Don't advise that you can eat less than the 6 sachets a day, when following the strict Nupo Diet (6 is the minimum!)
- Don't say "You can lose X pounds in X weeks"
- Don't use TikTok or Instagram to film in
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The history of Nupo and our products dates back to 1981.
The name “Nupo” is a combination of the words; Nutritional Power.
Nupo was developed in Denmark at Hvidovre Hospital by leading obesity scientist Dr. Flemming Quaade with the purpose of offering a diet that provided the body all the nutrients it needs, but with a minimum number of calories.
The Company is located in Copenhagen, and works with development, production, marketing and sales for both the Danish and international markets.
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