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Project Summary

Project Name
The Go-To Men's Belt
Brand
Brydon Brothers
Brand
Website
Compensation for this project
$155
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We'd like a 15-30 video, showing the quality and attention to detail of our signature woven stretch belts.

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.brydonbrothers.com/collections/the-classic-range 

These are our signature stretch woven belts and we'd like to demonstrate their quality, ease of use and versatility with different formal to casual wear.

Main Concept
Script/Description of Scenes

The following is a guide, please make it sound natural to you! 

Script:  

For hook 1 the visual can be close up of the product showing the 'final result' aka styled outfit, and then for Hook 2 it can be the creator appearing into frame like the inspo video. 

Hook 1: “I can't rave enough about what Brydon Brothers brings to a seemingly simple accessory" or "This belt will have me covered. A luxury accessory I know will stand the test of time"

Body: (guide, please don't copy word for word, your personal TOV is encouraged)

These guys are focused on one product and on doing it exceptionally well, their handmade stretch woven belts redefine what a belt can be. 

I've always felt belts were an overlooked part of my wardrobe—until I discovered Brydon Brothers. Finally, an opportunity to change the game and treat belts like the luxury accessories they truly are. RIght from opening the lovely wooden box you can see the attention to detail. The handmade stretch woven belts are - wow. No holes, just comfort and style woven into every detail. The high-quality leathers respond to light, oils, and moisture, meaning it’ll age well - I hope I do too. It's not an imperfection; it's a mark of distinction. With Brydon Brothers, my belt is not just an accessory; it's a style statement. And the best part? Heaps of styles and colours and direct-to-you pricing ensures these luxury belts are totally worth it.  

KEY USPs to mention in your script:

  • focusing on one thing and one thing very well.
  • a belt that stretches and that will keep its elasticity over time.
  • no holes/perfect fit every time.
  • highest quality buckles and leather. 

CTA: "Transform your wardrobe with Brydon Brothers.”

++++

VISUALS:

show opening up box, taking the belt out of cotton bag

+++++

The key with this video is to convey our attention to detail on a belt.  and that we want to show the answer to a simple problem. no holes and luxury that will last . this can be demonstrated by ;

  • show the belt being boxed, taking the belt out of the cotton bag, and the felling of the belts weaves passing through the hands .(some close ups would be great).  

  • show a close up for the materials ;  the solid brass buckle, the leather, and above all the beautiful elasticated weave. whats more they can stretch so you can show that but trying to pull apart to show flexibility. 

  • by showing you putting the belt through your trouser loops , demonstrate how easy it is to put the prong of the buckle through the belt and finish putting your belt on. 

prefer to have a clean aesthetic in the background , like the inspiration videos i attach. 

and becuase we are a fashion brand, we would like the creator to be dressed well in clean, not creased clothes, smart chinos or jeans, clean shoes, no branded clothing, a plain t shirt of shirt.

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.
  • No blurry footage, not being able to see the product or you clearly

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

Variation of a HOOK:

"I fell I love with this British brand story right away. 4 brothers coming together to create a high quality luxury belt that I know will be my trusty new wardrobe accessory."

Variation CTA

Head to brydonbrothers.com to see for yourself.

3rd Variation
About the client
Name
Brydon Brothers
Pronunciation
Social Media
Category
About

An authentic British brand set up by 4 brothers in 2015.

We wanted to focus on 1 accessory and create a high quality product for men and become their go-to belt brand. 

We have sourced the finest materials and we craft timeless accessories that are made to last. 

Our whole philospy intregrates minimalist design with premium leathers brought to life with understated British tones and colours. 

We want our customers to recognise the quality of a brand that specialises in 1 product rather than other mass consuming brands that only feature belts as a added product. 

Every production step, from the materials , all the way to the packaged product comes from our genuine love of belts and their details.

Brand Guidelines

https://spoke-london.com/

These guys capture our audience and tone of voice very well. 

https://dalgado.de/en/

https://www.stubbleandco.com/

These guys, whilst also do a different product , i like the way they market themselve.s

Tone of voice

We don't want to be an overly serious 'gentleman' brand.

We value smart dressers, not people in suits :-)  

So sitting somewhere better casual and smart.  Oh and we value good humour.

Our belts aren't above average retail price and therefore attracts customers that take care in what they wear and value quality. 

Competitors/similar brands

https://spoke-london.com/

These guys capture our audience and tone of voice very well. 

https://dalgado.de/en/

https://www.stubbleandco.com/

These guys, whilst also do a different product , i like the way they market themselve.s

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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