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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
"5 Reasons Why Chocolootz is the Best Chocolate Bar in the Market"
Brand
Chocolootz
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We would like bite sized video that will have a strong hook, illustrating the reasons our chocolate bars are way better than anything in the market,

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We will be sending 4 different chocolate products. Please note that these products will not have any packaging, the bars and pops will be sent in a vacuum sealed packages, do not show the packages, only the bars and pops. 

Product information below: 

  • Caramel Crunch: Milk chocolate filled with hazelnut praline and caramel. (this is the orginal chocolate bar that has been elevated in quality and taste)
  • Almond Dark: Dark chocolate filled with almond praline. (this is the lighter version of our bars and the one made for dark chocolate lovers. This bar is sugar free) 
  • Cheesecake Delight: White chocolate filled with delicious cheesecake filling. (This bar is the greediest bar with the richest flavours. it is a creative bar for the greediest of consumers who want to indulge in a rich and flavourful experience)
  • Honey Pops: Upselling Malteser-style chocolate balls made of milk chocolate and honey pops inside. (this is our upsell product. it is not a bar but chocolate balls filled with honey pops. )
Main Concept
Script/Description of Scenes

Brief:  

  • Please remember to make this feel natural and genuine, as if you are sharing your own personal discovery with your audience. We want a very strong hook as well as product presentation.
  • Please make sure that you only show the end product as no packaging will be sent.

Introduction:

  • Text to Mention: "5 reasons why Chocolootz is the best chocolate bar in the market"

Visuals Needed:

  • Wide shot of you holding up a Chocolootz bar with an excited expression.
  • Casual environment: A cozy home setting, a trendy cafe, a natural outdoor setting, or sitting behind a gaming setup.

Reason 1 - Swiss Made Quality:

o Text to Mention: "First, they’re made in Switzerland, home of the finest chocolate. You can really taste the difference!"

Reason 2 - Fresh Alpine Milk:

o Text to Mention: "Second, Chocolootz uses fresh Alpine milk, which makes the chocolate incredibly creamy and rich."

Visuals Needed:

  •  Macro shot of the creamy texture of the chocolate.
  •  Overlay text: “Fresh Alpine Milk” with a creamy milk icon.

Reason 3 - No Additives or Preservatives:

  • Text to Mention: "Third, they don’t use any additives or preservatives. It’s pure, natural chocolate goodness!"

Visuals Needed:

  • Overlay text with icons: “No Additives,” “No Preservatives.”

Reason 4 - Ethically Sourced Cocoa:

  • Text to Mention: "Fourth, the cocoa beans are ethically sourced. You can enjoy your chocolate knowing it’s good for the planet and the farmers."

Visuals Needed:

  • Overlay text with icons: “Ethically Sourced Cocoa.”

Reason 5 - Amazing Flavors:

  • Text to Mention: "And fifth, the flavors are out of this world! From Caramel Crunch to Almond Dark, and even Cheesecake Delight. There’s something for everyone!"

Visuals Needed:

  •  Close-up shots of each flavor: Caramel Crunch, Almond Dark, Cheesecake Delight.
  •  Overlay text: “Caramel Crunch,” “Almond Dark,” “Cheesecake Delight” with brief descriptions.

Mention of Honey Pops as an Upsell:

  • Text to Mention: "Plus, don’t miss their Honey Pops for an extra crispy treat. They’re the perfect addition to your chocolate stash!"

Visuals Needed:

  •  Close-up shot of Honey Pops.
  •  Overlay text: “Honey Pops” with a brief description: "Crispy honey pops inside milk chocolate balls."

Call-to-Action:

  • Text to Mention: "So, what are you waiting for? Head to Chocolootz.com now. Buy two 10 packs and get 15% off with free delivery, or three 10 packs and get 30% off and free delivery. Trust me, you have to try them!”

Visuals Needed:

  •  Video of a mobile screen showing the Chocolootz website scrolling down, highlighting different product pages and offers.
  •  Text overlay with the offer details: “Buy 2x10 packs: 15% off + Free Delivery” and “Buy 3x10 packs: 30% off + Free Delivery.”
  •  Clickable link or URL displayed prominently in the video.

General Guidelines:

• Lighting and Audio: Ensure good lighting (preferably with natural light) and clear audio (use an external microphone if possible).

• Background: Use trendy cafes, cozy home settings, natural outdoor settings, or a gaming setup with neutral colors to keep the focus on the product.

• Comedic Elements: Feel free to add quick, funny reactions or playful comments to keep the video engaging.

Tone and Style:

• Authenticity: Make the videos feel genuine and personal. Avoid making it seem scripted or promotional.

• Brand Image: Maintain a dark, sophisticated, and slightly humorous tone that resonates with Gen Z.

Additional information

This is a video aimed at gen.z and younger generations. Make it cool, fun and enticing!

General Guidelines:

  • • Lighting and Audio: Ensure good lighting (preferably with natural light) and clear audio (use an external microphone if possible).
  • • Background: Use trendy cafes, cozy home settings, natural outdoor settings, or a gaming setup with neutral colors to keep the focus on the product.
  • • Comedic Elements: Feel free to add quick, funny reactions or playful comments to keep the video engaging.
  • Tone and Style:
  • • Authenticity: Make the videos feel genuine and personal. Avoid making it seem scripted or promotional.
  • • Brand Image: Maintain a dark, sophisticated, and slightly humorous tone that resonates with Gen Z.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Chocolootz
Pronunciation
Social Media
Category
Food/Beverage
About

Chocolootz is the next big thing in Swiss chocolate, crafted for Gen Z and the young at heart. With unmatched quality and flavor, we're set to revolutionize the chocolate industry and redefine the chocolate experience for fans everywhere. Get ready to taste the future of chocolate.

Brand Guidelines
Tone of voice

We are a young brand, and we need to talk as if we're speaking to our best friend. We can add a touch of humor, but be careful not to disparage the product.

Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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