Couple - Hair Growth Complex (HGC)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Classic secondary shopper angle.
LOOKING FOR COUPLES!! Please only apply if your female or male partner can participate!
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Cut 1 - “As a girl, I know how important taking care of your hair is, whereas my boyfriend uses a 5 in 1 shampoo and calls it a day. I knew his hair had so much potential so I did some research on easy ways to support your hair health for strong and thicker hair.”
1 x Clip of girl facing camera talking.
Cut 2 – “I came across a company called Sons and their Hair Growth Complex multivitamin which includes 9 ingredients for better hair such as Vitamin C, L-lysine, Anagain, Magnesium, Saw Palmetto, Zinc, Copper and Biotin.”
1 x Clip of girl being on her laptop looking at the HGC on Sons website.
Cut 3 - "And the best part is that you only need to take two tablets a day, it won’t get much easier than that.”
1 x Clip of girl and boy facing camera where she holds HGC and talks to him.
Cut 5 - “I’m so glad my boyfriend trusted my suggestion to start using Sons HGC and after he’s been using it for a while now I can really feel a different in the quality of his hair.”
1 x Clip of him taking HGC with water.
1 x Clip of her ruffling his hair and they’re both smiling/laughing.
LOOKING FOR COUPLES!! Please only apply if your female or male partner can participate!
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Sons co-founders Will and Adrian became increasingly aware that losing their hair was a possibility. Not ready for the number one all over, they looked for solutions but were left confused and frustrated.
Over a pint, they realised – with Adrian’s background in clinical research and Will’s in all things business – that they had the right experience to start a company that helps men understand the facts about their health, and motivates them to be more proactive in tackling their problems.
We’re bringing men’s health and well-being into the 21st Century. Less stigma, clearer information, more convenience, better results.
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